Tempe firm launches nationwide digital advertising network

Tempe-based NORVISION Inc. recently installed an online, digital advertising display system at Café Boba on Mill Avenue, marking the company's launch of InfoPoint Networks, a nationwide digital dynamic signage network.

The system at Café Boba consists of a 42-inch plasma display with a built-in advertising server and a 15-inch LCD flat-panel screen connected to a tiny computer, connected to NORVISION's computer network via the Internet. The plasma screen displays 10-second ads from local businesses a minimum of 6 times an hour, 90 times a day, 630 times a week 2,520 times a month. Meanwhile, the LCD screen features Café Boba's food and drink specials.

"Café Boba is quickly becoming the new place in Tempe where people meet and experience a dynamic setting that provide excellent food, drink, service and entertainment," said Fred Makapugay, Café Boba owner. "As we progress, we know that the InfoPoint Network installation is the most logical and technologically efficient way of doing advanced multi-media marketing."

InfoPoint Networks enables advertisers to reach niche markets via strategically placed, eye-catching digital displays, which allow for full-motion video, animation and graphics in wide-screen format.

"Digital dynamic signage is the future of advertising," said Audi Taraldsen, president and founder of NORVISION. "InfoPoint Networks empowers businesses to deliver the right advertising message targeted to the right group at the right location at the right time. This is high-impact, high-quality niche advertising with amazing results."

NORVISION is currently negotiating with prospective clients including nightclubs, movie theaters and other retail enterprises.

NORVISION, Inc. (www.norvision.com) is a leading multimedia and digital dynamic signage solutions provider, specializing in high-impact signage systems for the retail, special events and entertainment market. NORVISION's dynamic signage system delivers high-quality multimedia-based advertising and information via broadband networks to plasma screens, video walls or projectors, providing fully updateable and controllable displays. NORVISION's strategic partnerships include Compaq, Scala and Pioneer.