Hotbed of Jazz Now Brewing Cool Java

Louisiana is exporting more than hot jazz and the rich eats of Emeril and Paul Prudhomme -- it's brewing some cool java too. The New Orleans Coffee Company this month received an Innovator of the Year award for its use of a cold-drip process

Subject: Hotbed of Jazz Now Brewing Cool Java
SOURCE: New Orleans Coffee Company

Hotbed of Jazz Now Brewing Cool Java

New Orleans, La. -- June 12, 2002 -- Louisiana is exporting more than hot jazz and the rich eats of Emeril and Paul Prudhomme -- it's brewing some cool java too. The New Orleans Coffee Company this month received an Innovator of the Year award for its use of a cold-drip process that produces a liquid concentrated gourmet coffee. Called CoolBrew, coffee drinkers can now pour some CoolBrew into a mug and add hot or cold water for a cup that tastes fresh brewed.

Quest for a smooth cup turns up empty.

A pharmacist whose quest for a smooth cup turned up empty founded the New Orleans Coffee Company. By re-purposing the 150-year-old cold filtration process, Phil McCrory was able to produce the ultimate smooth cup that the consumer could quickly prepare at home.

"My goal was to create a great tasting, fresh cup of coffee that could be prepared in an instant with out any bitterness," said McCrory. "Our signature ingredient, 'chicory' gives the coffee a New Orleans regional flavor. It's our version of "BAM" without the bite," he said.

Until now, CoolBrew and the company's iced coffee product called Café Au Lait have been exclusive to Louisiana residents. Soon sections of the U.S. will see the products on supermarket shelves. What can't be found on the shelf, can be ordered online at the CoolBrew.com website.

CoolBrew is available in two blends: French Roast and Original (Coffee and Chicory). Lovers of flavored coffees have the additional choices of CoolBrew Original enhanced with Vanilla, Hazelnut, Mocha, Toasted Almond, or Decaf.

A 16oz. Bottle of CoolBrew retails for $4.49 or consumers may purchase 32 oz. bottles for $7.59. Readers may order from the website or e-mail the Brew Master for more information at: info@CoolBrew.com

The New Orleans Coffee Company is family-owned and operated. Phil McCrory works along side his sons Greg and Jeff in a 30,000 sq. ft. facility. Always looking forward, the company's original offices were solar powered with stainless steel barrels converted into coffee extractors.

New Orleans Coffee Company was voted the Overall Winner 2002 Innovator of the Year by New Orleans City Business Newspaper.

Cool brew image:

Visit the URL below to obtain the image:
http://www.coolbrew.com/images/cbphoto.jpg