Define or be defined: Pioneering 'Stand Out technique transforms people into brands

Employees and entrepreneurs will learn how to weather the economic storm and come out thriving by transforming themselves into brands in this first-of-its-kind workshop on 29 June in London. The Stand Out workshops show business owners and professionals how to take their own passions, values and vision and inject them into personal brands for their own success.

Defining people as brands may be a side effect of a consumer-obsessed culture, but it is the latest self-development tool being hailed in America. In an increasingly competitive job and business environment, professionals need to stamp their own identity on every transaction and communication in order to stand out.

What gives one consultant or employee who has pitched for that same project; applied for that job, promotion or pay rise the edge? The Stand Out workshops will work with individuals to help them identify how THEY can be the one to come out on top and gain recognition for their efforts and abilities.

US-based Reach Communications Consulting (www.reachcc.com), who are pioneers in the field of personal branding, will take two one day workshops in London at the Great Eastern Hotel on June 22 and June 29.

Reach founder William Arruda said branding was no longer a concept limited to products on supermarket shelves or corporate institutions. Personal Branding is essential to all career-minded professionals who want to differentiate themselves for the purpose of expanding career success. You need only look at some key business leaders like Anita Roddick, Richard Branson; even Jamie Oliver to see that branding is a critical tool for professional success".

Understanding what make you unique as an entrepreneur or employee and creating a plan to leverage it is invaluable to you as you build and nurture your success", he added.

The technique of personal branding has helped develop the business of London-based Aspire Coaching and Training founder Samantha Collins, who will also lead the workshops. As a professional coach, I understand the challenges of being visible to the right clients," she said. By understanding my personal brand I am much better able to build the brand of my business."

Those who register for the workshop before May 25 will receive a 75 discount and will also be able to choose between a one-on-one personal branding session with a Reach consultant or a life coaching session with an Aspire coach after the event, each valued at 100.    

Events are also being held in New York, San Francisco, Boston, Los Angeles and in cities in Europe.

American business magazine Nation Business defined branding best when they said, "Branding is the hottest concept in marketing today, and, it's an idea that is not just for the deep-pocketed, highly glossed Coca-Colas and Nikes of the world. An increasing number of independent-business owners are embracing branding as the guiding philosophy for building their companies."

Event Details London: Dates: 22 June or 29 June. Great Eastern Hotel (closest tube: Liverpool Street) Fee: 250. 175 before May 25 . Register at: www.reachcc.com/events.

For further information, Contact:
William Arruda      williamarruda@reachcc.com     +33 (0) 145 62 40 92
Samantha Collins   scollins@aspirecompanies.com +44 (0) 208 374 3858

About Reach:
Reach Communication Consulting Inc (www.reachcc.com) is the first global communications company focused on the human part of branding. Whether you are a sales manager incorporating your personal communications style into presentations, an executive linking your brand with your corporations Brand attributes to stand out in the marketplace or an employee making your reputation with the organisation through the consistent expression of your Personal Brand, Reach works with you to harness the individuality within and enable you to reach new heights. Reach has clients in North America and Europe.

About Aspire:
Aspire is a personal coaching company with clients in Europe and North America. For the past 5 years, Samantha Collins has been working with individuals and groups to help them break through barriers and emerge on the other side with a clearer picture of what they want and how they can achieve it. With a Degree in Business and a Masters in Training and Human Resource Management, Samantha has also been delivering high-value customised training solutions for clients all around the globe. Samantha has trained with the Coach Training Institute and is a member of the International Coach Federation.

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