The Knowledge Series from T2Impact: Cutting to the Chase in Travel Distribution

T2impact is a well established and respected consulting company for travel companies and travel related web sites for consumer, corporate and government markets.

What are the top 10 fallacies of multi-channel travel distribution? Which channels are worth your time and money? Which GDS has the most effective Internet strategy? And how can your own company survive -- and thrive -- in the new travel marketplace?

T2Impact, the travel and technology consulting group, answers these and more in the Knowledge Series, its exclusive new publications packed with critical background and actionable analysis on the fast-changing travel distribution industry.

The company announced the series, which examine the dynamics of travel distribution and its future, at the Travel Com Expo held this week in New York. Available for order at a special prepublication price via the group's re-launched web site, t2impact.com, the series begins with three essential tools for travel distribution management:

•   E-Commerce Pioneers: The History of Global Travel Distribution, is a detailed
primer on the evolution of travel distribution, from the cradle of electronic distribution to its leading role in online commerce today. Written by Chicke Fitzgerald, T2Impact's managing partner, it includes historical profiles of the global distribution systems, industry economics, the impact of September 11th and the outlook for travel distribution.

•   The Year in Review: Global Distribution Systems 2002 Edition, by Mrs. Fitzgerald,
dissects the structure, strategy and performance of Amadeus, Galileo, Sabre and Worldspan, and reviews Abacus and other regional travel distribution companies. Packed with stats, it covers the Internet survival plans, key challenges and future outlooks.

•   Multi-channel Distribution: The Essential Guide, is a comprehensive management
report aimed at companies using -- or considering -- multiple distribution channels. Written by Mrs. Fitzgerald and travel industry leader Kathy Misunas -- former CEO of Sabre -- it covers channel-shifting strategies, case studies from industry innovators, the top 10 fallacies of multi-channel distribution and more.

Details on the Knowledge Series are available at the group's redesigned and re-launched web site, www.t2impact.com.

Chicke Fitzgerald has held senior positions with Sabre, Worldspan and the billion-dollar Swiss telecommunications company SITA. Ms. Misunas has served as CEO for Sabre, Reed Travel Group and, most recently, Air Treks of San Francisco.

Contacts: Richard Walsh +1-770-533-9877 rjwalsh@T2impact.com or Chicke Fitzgerald +1-813-925-0789 or visit www.t2impact.com.