INNOVATIVE SOFTWARE OFFERS MORE EFFECTIVE WAY TO LAUNCH NEW PRODUCTS Zinergy PowerLaunch Improves Ability to Bring New Products to Market, and Minimizes Typical 90 Percent Failure Rate

Zinergy Software, a new technology company providing web-native market launch software solutions, today announced the introduction of Zinergy PowerLaunch, a collaborative, knowledge-building process that provides strategic guidance via the Internet for the successful launch of new products and the repositioning of existing ones.

San Diego, CA, June 18, 2002 -- Zinergy Software, a new technology company providing web-native market launch software solutions, today announced the introduction of Zinergy PowerLaunch, a collaborative, knowledge-building process that provides strategic guidance via the Internet for the successful launch of new products and the repositioning of existing ones.
   Zinergy PowerLaunch automates the roles of consultant and mentor in offline market development and facilitates broad and deep collaboration in real-time. The process creates a pathway for critical thinking and captures tacit knowledge resident in the marketing team. As a result, key members of the launch team are better informed about customers, markets and competitors, as well as better equipped to conceive, plan and execute successful product launches.
According to a recent survey by the Product Development & Management Association,
67 percent of industrial firms are not satisfied with the success rate of their new product launches. In fact, new product launch failure rates have reached 90 percent. Zinergy PowerLaunch addresses this market challenge with a specific framework and process that includes in-depth questions, charts and templates, and methods that help users develop more informed and strategic launch decisions.
Zinergy PowerLaunch encourages new ways to consider, analyze and apply information that leads to reality-based product positioning and more powerful strategies, messages and tactics. Backed by decades of market launch experience, this new software application is based on proven marketing principles and product launch successes. It is designed around a core application that uses intelligent web-enabled engines to facilitate collaboration within and between marketing teams in global and diverse companies and industries.
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2-2-2   Zinergy Releases New Market Launch Software

Robust and intuitive, Zinergy PowerLaunch is packed with features such as software mentoring to guide users through an online process; open collaboration for cross-functional teams; automatic email alerts to team members when changes occur in the knowledge base; 24/7 instant Internet access to the launch project database; as well as specific summary reports and best practice" marketing communications documents that are automatically generated from the knowledge captured in a centralized database.
The largest training and consulting firm in Japan, Business Consultants, Inc. (BCON) has adopted the new market launch software. BCON has incorporated Zinergy PowerLaunch into their highly regarded training programs for use by their wide client base. Mr. Akinobu Nakaone, Managing Director, Business Consultants, Inc., says that the successful introduction of new products by Japanese firms is more important than ever in todays maturing economy. True collaboration and a rigorous approach to market launch are key elements of this success. We see Zinergy PowerLaunch as the most appropriate tool to help our clients achieve that goal."
Zinergy Software also offers comprehensive workshops to supplement its market launch software. In addition to Zinergy PowerLaunch, the Zinergy Software product line includes Zinergy CompetitiveRadar, a tool for rigorous competitive analysis and Zinergy ProductLauncher, a series of templates to aid in the planning and control of new product launches.

About Zinergy Software
Zinergy Software, a division of cPower, Inc. (CPI), a California C Corporation, develops collaborative software solutions designed to improve and enhance the new product development (NPD) and new product introduction (NPI) processes for the marketing and new product planning and development communities. Founded by two marketing veterans, Griff Lindell and Dick Fedchenko, Zinergy Software is backed by decades of successful experience in the business of managing, consulting, mentoring, teaching, guiding, and shaping new product development, introductions, and marketing strategies. Zinergy Software has served such early adopters as Three Marketeers, a Silicon Valley advertising agency, and multiple business units within Agilent Technologies.
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Zinergy Software
8333 Clairemont Mesa Blvd., Suite 203, San Diego, CA 92111
T: 916-415-1941     www.zinergysoftware.com