ISHIR INFOTECH continues to grow despite tech slump.

ISHIR INFOTECH started off as a garage start up over 2 years ago and continues to grow in this slow economy maintaining its market competitiveness and drawing from the experience from its partners (Rishi and Sidharth). ISHIR's key services (search engine optimization, creative designs, offshore development) capitalizing on cost-effectiveness due to its operations in India, quality operation, acquiring right talent and employee motivational programs are the key to its continued success in the slow US economy.

ISHIR INFOTECH Pvt. Ltd. (ISHIR") is privately owned company based in New Delhi, India. ISHIR was established in December 1999 in the dotcom era with a mission to become a premier Internet solutions provider. The objective since inception was to build solutions that will add business value to clients businesses by the use of technology.

ISHIR started off as a garage start-up with a total investment of Rs. 2 Lacs by Rishi Khanna and Sidharth Swarup in New Delhi in Sidharths car garage using their personal savings. ISHIR in its first year of operations turned its initial investment 25 times over with a record first year revenue. The company started year two with very aggressive and ambitious goals and is currently far exceeding its goals by 25 percent in its first six months of operations thus far inspite of global slowdown in the market. The company confirms exceeding their expected revenues this year as well.

Year two ISHIR expanded into the United States market with an office in Dallas Texas. ISHIR aggressively partnered with a number of Internet Solutions companies, advertising firms and marketing power houses by providing them with extended I.T. resources in India and cost-effectiveness. International business development and partnership initiatives are head by Rishi Khanna who brings in a borderless mindset to information technology business. Mr. Khanna says, The fact that the world has an apparently unquenchable demand for technology services is no guarantee of success in the field. Providing those services better, cheaper, faster, and more consistently keeps a company like ISHIR well in front of its considerable competition." Mr. Khanna having worked in Deloitte & Touche in International Cross Border transactions group brings in international market and consulting experience from a leading management consulting firm in the United States.

Mr. Swarup with his leadership helps manage growth in ISHIR. With I.T. experience while at Pepsico and interaction with Microsoft consultants during Y2K compliance and Pepsico 18 location intranet deployment, Sidharth brings in wealth of knowledge in managing large projects, maintaining quality, motivating and mobilizing teams, and building processes and communication procedures that gives ISHIR a unique advantage over other companies offering similar services. "Leadership in the IT industry requires acquiring right intellectual talent and keeping them updated with the new developments around the world," says Mr. Swarup. "Hiring professionals with many years of experience in key technologies as well as acquiring talent who wish to make a difference, is the reason we are well positioned to be IT services company for the future", says Mr. Khanna. But beyond anything, every employee of the company, no matter what their role in the company see" the same vision and the same success that Rishi and I share" says Mr. Swarup. At ISHIR we have developed a number of programs that ensure every team member of the company makes decision in favor of the companys benefit. We constantly tweak these programs to give us desired results" says Mr. Khanna.

ISHIR began providing Search Engine Optimization since inception after realizing clients frustration due to little or no response from their website investment. ISHIR quickly mobilized a specialized team with specialized experience in Internet Marketing. Today the company boasts over 35 customers with all receiving between 15 to 150+ business leads from qualified traffic generated by ISHIRs search engine initiatives. Discount Dresses, one of our clients, came to us with about 400 unique customers visiting to their website in a month and we turned it into over 90,000 qualified unique visitors in one recent month. Customers realize that the only yardstick to measure the effectiveness of a web presence is though qualified leads generated though this investment" says Mr. Swarup. Mr. Khanna says, We were Internet marketing before Internet marketing was cool. Today we are one of the leaders in this space. " You can read about our search engine optimization services at (www.ishirseo.com).

ISHIR's creative design team develops interactive user interfaces using information architecture that help our clients customer relevant information on their website quickly and help build positive brand relationships with their customers. Creativity team emphasizes on presentation and look and feel of websites or web solutions, another void that ISHIR is out to fulfill. We have made alliances with well-known advertising companies to evolve our skills and cater to our customers better." Says Mr. Swarup.

At ISHIR we take quality seriously." Says Mr. Khanna. ISHIR is currently pursuing ISO 9000/2000 and is hopeful that by March 2003 it should be ISO certified company. ISO standard is an international consensus on good management practices, a framework that will ensure that our organization delivers the product or service and meets client requirements and exceed their expectations. Beyond anything ISO will give ISHIR a mechanism to maintain excellence." says Mr. Swarup. "ISO certification will demonstrate our commitment to produce quality solutions for our customers worldwide. It will bring credibility, reliable measurement and confidence to the people at ISHIR and the clients we service." Says Mr. Khanna.

For media inquiries Rishi Khanna can be reached at rkhanna@ishir.com or at 214-402-7474.