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There's a "New Wave" in Town
Thirst Waves is the exciting line of New Age beverages from the new kids on the block in the beverage industry, California Beach Naturals Beverage Corporation (CBN), and promises to be the most exciting thing to happen to soft drinks since . . . well . . . never
FOR IMMEDIATE RELEASE
June 18, 2002---There's a "New Wave" in Town
CORONA. ThirstWaves?? is the exciting line of New Age beverages from the new kids on the block in the beverage industry, California Beach Naturals?? Beverage Corporation (CBN), and promises to be the most exciting thing to happen to soft drinks since . . . well . . . never???
Thirst Waves are crystal-clear, made with only natural ingredients, fortified with vitamins and minerals, with an extra helping of Calcium, and packaged in their own patented 25-ounce re-sealable bottle. Each Thirst Wave is as distinct and flavorful as the beaches they are named for, such as, Private Beach Peach, Mentone Beach Melon, and Grover Beach Cranberry Peach. Also included are Tanline, a tangerine and lime flavored drink, and Tropical Tides, a tropical fruit punch flavored drink.
"I've been in this business my whole life. I've worked with other brands like AriZona and Hansen's, and with the developers of SoBe, but I've never been as excited about a line of New Age beverages as I am about ThirstWaves," says President and CEO of California Beach Naturals, Howard Karloff. "We're no longer the 'Pepsi Generation.' We all grew up."
Mr. Karloff, a long-time resident of Corona, chose the city as its headquarters due to its "prime location." Corona is a gateway to all of Southern California, with easy access to all of San Bernardino, Riverside, LA, Orange, and San Diego Counties. Although the company has begun planning an Eastern Division in Philadelphia, and a Southern Division in Texas, Corona, California will always be its home. As Mr. Karloff puts it, "I love this town."
With the long awaited launch of ThirstWaves??, California Beach Naturals jumps into the front running for new success stories in this ever-growing industry. The company is poised to become a leader in the industry, and has already begun development for future lines of beverages including "Lighthouse Lites??," a low calorie, sugar free, line of fruit beverages, and "Deep Sea Teas??", a variety of flavored tea drinks.
ThirstWaves?? will be available to consumers this summer.
For more information about our products and our company, or to learn about investment opportunities, visit CBN?s website at www.californiabeachnaturals.com
For information about the company or its products, email Chad D. La Croix at cbnchad@californiabeachnaturals.com
For investment opportunities, email Howard Karloff: howard@californiabeachnaturals.com
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