SurveyWriter's Web Survey and Online Market Research Tools Now Facilitate Conjoint Analysis  

SurveyWriter now facilitates conjoint analysis through its flagship online market research application, SurveyWriter IN.

Chicago, IL. -- 06/26/02 - "SurveyWriter now facilitates conjoint analysis through its flagship online market research application, SurveyWriter IN," said Joel Friedman, President of SurveyWriter. A conjoint study assigns specific values to the range of options a customer would evaluate when making a purchase decision. Using conjoint analysis, companies can determine which features are optimal for their products or services and also identify which features are most likely to sway product selection. Customers with a conjoint model can apply that model in a research study using question features available in SurveyWriter.

Currently, Attitude Measurement Corporation and Sage Research Corporation are among clients using SurveyWriter to field conjoint studies. Compaq Computer Corporation has also contacted SurveyWriter about this service.

SurveyWriter IN, is an advanced online data collection and reporting tool that includes a robust survey engine, presentation-ready charting and custom crosstab capabilities.

Visitors can access the site at www.surveywriter.com.

=======================================

About SurveyWriter
SurveyWriter is a leading provider of web surveys, online market research tools and services. More information is available at www.surveywriter.com.

Joel Friedman is a pioneer in the field of market research and software development. He was a partner at Communications Workshop, Inc., a full-service marketing research company located in Chicago, IL. After selling the company to Conway/Milliken & Associates in 1996, Joel served as their Vice President of Internet Services from 1996-1998. He founded SurveyWriter.com in 1999.

=======================================
Contact: Joel Friedman, 773-506-7006
Email: info@surveywriter.com
=======================================

Copyright ©2001-2002 SurveyWriter, Inc. All rights reserved. SurveyWriter, SurveyWriter IN and SurveyWriter logo trademarks of SurveyWriter, Inc. Other marks referenced herein are the property of their respective owners.