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CLARINEX® (desloratadine) TEAMS UP WITH LOCAL YOUTH SOCCER ORGANIZATIONS AND MAJOR LEAGUE SOCCER TO HOST
LA COPA COMUNITARIA TOURNAMENTS
-- Championship games to be played in local MLS stadiums--
Schering Laboratories, makers of CLARINEX® (desloratadine) Tablets 5 mg, announced today that it is teaming up with local youth soccer organizations and four teams from Major League Soccer (MLS) to sponsor La Copa Comunitaria (The Community Cup), week-long youth soccer tournaments organized specifically for the Hispanic communities of New York, Los Angeles, Chicago, Dallas, and Miami.
For more information:
Michelle Maldonado
Edelman Diversity Solutions
212/704-8114
michelle.maldonado@edelman.com
CLARINEX® (desloratadine) TEAMS UP WITH LOCAL YOUTH SOCCER ORGANIZATIONS AND MAJOR LEAGUE SOCCER TO HOST
LA COPA COMUNITARIA TOURNAMENTS
-- Championship games to be played in local MLS stadiums--
KENILWORTH, NJ, June 25, 2002-- Schering Laboratories, makers of CLARINEX® (desloratadine) Tablets 5 mg, announced today that it is teaming up with local youth soccer organizations and four teams from Major League Soccer (MLS) to sponsor La Copa Comunitaria (The Community Cup), week-long youth soccer tournaments organized specifically for the Hispanic communities of New York, Los Angeles, Chicago, Dallas, and Miami.
La Copa Comunitaria, which is free of charge to all players, was created by CLARINEX® to give inner-city children further exposure to organized sports, while helping to minimize barriers such as seasonal allergies that may keep children from enjoying favorite outdoor activities like soccer. The tournaments will be held throughout the summer, with more than 5,000 children expected to participate. The championship games and trophy ceremonies will be held in the stadiums of the New York/New Jersey MetroStars, the Los Angeles Galaxy, the Chicago Fire, and the Dallas Burn prior to one of their professional home games.
To organize and host the tournaments in each city, CLARINEX® has partnered with top local youth soccer organizations that are composed primarily of Hispanic children: The Big Apple Youth Soccer League (New York), the Southern California Youth Soccer Organization
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(Los Angeles), the Illinois Youth Soccer Association (Chicago), the Progressive Soccer Academy (Dallas), and the Miami Strike Force (Miami). As part of the initiative, CLARINEX® (desloratadine) will donate $10,000 to each league to help maintain equipment and uniforms for the children.
La Copa Comunitaria soccer tournaments provide an opportunity for us to further strengthen our relationship with Hispanic communities across the United States, while encouraging children to remain active through sports, an important component for a healthy life," said Richard Zahn, President, Schering Laboratories. Unfortunately, many children cease to develop their athletic abilities because they suffer from seasonal allergies. We hope that through their participation in La Copa Comunitaria, families will better understand that treatments exist which help control seasonal allergy symptoms and make it possible for children to play their favorite outdoor sports."
We are honored to be a part of La Copa Comunitaria and to have such a positive interaction with our Hispanic fans," said Kevin Payne, Executive Vice President of AEG Soccer. These tournaments teach children teamwork and discipline, qualities that will be great assets for their futures, and also help them to become leaders in their communities and on the playing field. We applaud the efforts of CLARINEX® to reach out to these local youths."
Following the tournament finals, MLS players will present trophies to the winning teams prior to local MLS home games and will sign autographs for the tournament players. (Note: The finals and award ceremony in Miami will be held at the leagues local park.)
La Copa Comunitaria tournaments will take place as follows:
City Tournament Date Tournament Location Finals Date Finals Location
Dallas June 24-June 29 Mountain View Community College June 29 Cotton Bowl
Los Angeles July 13-July 18 Whittier Narrows Park July 20 Rose Bowl
Chicago July 14-July 20 Calumet Park July 27 Cardinal Stadium
Miami August 10-August 11 Tropical Park August 11 Tropical Park
New York August 19-August 24 Flushing Meadows Park August 25 Giants Stadium
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La Copa Comunitaria will be open to boys and girls ages 12 through 17, and there is no cost for participation. All participants must be 12 years of age or older and affiliated with a youth soccer league through the United States Youth Soccer Association (USYSA). Participants will be grouped by age categories, with each league deciding the format of the games, the number of teams and the number of participants on each team. The two teams from each age category with the most points will go on to compete in the finals for first- and second-place trophies.
About CLARINEX® (desloratadine)
CLARINEX® is the only nonsedating antihistamine approved by the U.S. Food and Drug Administration (FDA) to provide 24-hour relief from the symptoms of allergic rhinitis (AR), which are caused by year-round indoor allergens and seasonal outdoor allergens, as well as chronic idiopathic urticaria (CIU), or hives of unknown cause, in adults and children 12 years and older.
In clinical trials, CLARINEX® provided significantly greater symptom relief than placebo. The most common side effects in allergic rhinitis were sore throat, dry mouth, and fatigue, with an incidence rate similar to placebo. In CIU studies, the most common side effects were headache, nausea, and fatigue.
A Spanish-language consumer brochure containing information on outdoor allergies, symptoms, and treatments is available to Hispanic allergy sufferers and their families through a bilingual toll-free hotline, 1-800-CLARINEX. Additional information in Spanish is also available at www.clarinex.com
Please see accompanying full Prescribing Information.
About Schering Laboratories
Schering Laboratories is the U.S. prescription pharmaceutical marketing arm of Schering-Plough Corporation of Kenilworth, N.J., a research-based company engaged in the discovery, development, manufacturing, and marketing of pharmaceutical products worldwide.
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