START UP PR INTRODUCES THE INDUSTRY'S FIRST PR IN A BOX" KIT AND BUDGET-CONSCIOUS PR SERVICES

-- The industry's first "PR in a Box," Start Up PR's Do-It-Yourself PR kit, was announced today and is available exclusively on the newly-launched Start Up PR. website.

HOLLISTON, MA, June 28, 2002 -- The industry's first "PR in a Box," Start Up PR's Do-It-Yourself PR kit, was announced today and is available exclusively on the newly-launched Start Up PR. website. This easy-to-use kit contains all the basic information and materials an entrepreneur or small company needs to initiate a PR program on their own. Start Up PR also offers other how-to products and services for the PR novice. These include training in starting up a PR program on a shoestring, mentoring, project work and consulting. The new products are available now on the Start Up PR e-commerce website: http://www.startuppr.com.

Start Up PR is offering a free report, Getting the Word Out," just for visiting the new website. Visitors enter their e-mail address to receive the special PR report created by Christine Shock, 20-year PR industry veteran and President of Shock PR, Inc., that outlines the first steps in starting up a PR program on your own.

"For the first time, entrepreneurs and very early stage companies have a place to go to get the information and help they need so they can take advantage of all the opportunities for free publicity that are available to them," said Christine Shock. "We're very pleased to be able to provide low-cost, high-value products and services to this under-served market."

In addition to PR in a Box and other products available online, Start Up PR also offers a range of training programs. The Start Up PR 1-2-3 system developed by Christine Shock is a step-by-step, intensive, hands-on training program that leads participants through each stage of a company or product launch. Included at each level of Start Up PR 1-2-3 are specific "how-to" directions, comprehensive workbooks, practice sessions, industry analyst and press contact resources, and follow-up consulting time. Customized training programs and individual consulting on an hourly basis can also be arranged.

Clients can also benefit when Start Up PR's handles specific a la carte projects for them. For a reasonable flat fee, Start Up PR will create a press release or media advisory, develop a company or product roll-out plan, create a product introduction presentation, develop company and product messages, and much more. Custom Media Lists, simply priced by contact name, can also be delivered. In addition, hands-on mentoring is available, where Start Up PR works on-site, by phone, and by e-mail with clients as they develop their PR program.

About Start Up PR
Start Up PR was founded in 2001 to address the specific public relations needs of entrepreneurs and start-up companies. Through products, projects and programs, Start Up PR provides all the basic information, tools and techniques to help clients successfully launch early-stage visibility programs.

Start Up PR clients include: Axonet, Buzzpad, Fitplay, Metaphor Technology, Sasuga Japanese Book Store, The Complete Website, and National Association of Social Workers/MA. For more information on Start Up PR, see www.startuppr.com, or call 508-893-9933.

Start Up PR is a division of Shock PR, Inc., a full-service public relations firm based in Holliston, MA, that was founded in 1992 and is dedicated to serving a select number of clients. For more information on Shock PR, visit www.shockpr.com.

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