FOR THOSE ABOUT TO ROCK... SOBE ROLLS INTO CLEVELAND FOR 2002 GRAVITY GAMES

SoBe Beverages Named Sponsor Of Worlds Highest-Rated Action Sports, Music and Lifestyle Event

NORWALK, CT -- (ldpoint.com) -- The Rock and Roll Hall of Fame will be the backdrop for the 2002 Gravity Games, and SoBe will no doubt be ready to rock! From July 31 -- August 4, SoBe Beverages will sponsor the worlds highest-rated, best-attended action sports, music and lifestyle event at North Coast Harbor in Cleveland, Ohio. From free swag giveaways and paint-ball showdowns to some serious throwdown action by Team Lizard, SoBe will offer up something to rock out every Gravity Games fan.

"When it comes to a fun, interactive experience thats relevant to SoBe fans, you simply cant beat the Gravity Games," said SoBe Sr. VP of Marketing, Renee Coughlin. "Pairing SoBes fun, edgy personality, with the top action sports athletes in the world makes a tremendous amount of sense, since many of SoBes Team Lizard athletes participate in the competitions every year. Onsite, well be sharing the SoBe experience with free interactive demos and gear giveaways that are sure to fire up the Gravity crowds. Its definitely a smart partnership for both Gravity and SoBe."

Team Lizard Steps Up

SoBes Team Lizard athletes are sure to rock the Gravity Games crowds SoBe-style. Team Lizards Travis Pastrana and Trevor Vines promise to deliver some insane tricks in the freestyle motocross events, while legendary skateboarder Andy Macdonald is looking to kill it on the vert ramp. Action sports pioneer and downhill skateboarder/street luger Biker Sherlock will be ripping up the downhill course on both his board and luge, looking to take home another Gravity gold, and dont forget to check out the MacNeil SoBe BMX team, starring Jay Miron, Alistair Whitton, Jim Burgess and Reuben Alcantara. Theyll all be busting out with some sick tricks on the BMX vert and street courses during the Games.

The Lizard Lounge

Even rock stars need some downtime, and SoBes Lizard Lounge is where its at! Team Liz athletes and SoBe fans can kick back and drain a SoBe throughout the week at any of the SoBe tents throughout the venue. Complete with a paint-ball demo, free swag and plenty of free SoBe beverages, the SoBe stations are sure to be hot destinations over the course of the week for fans and athletes alike. Three distinct SoBe areas will be set up throughout the venue, so fans can grab a Love Bus Brew, a SoBe Adrenaline Rush or one of the other popular SoBe beverages whenever they need a quick refuel.

Dominating the Downhill Course

SoBe Adrenaline Rush will also be a major sponsor of the Gravity Games downhill competitions, held at Allegheny State Park in Salamanca, NY. The street luge and downhill skateboarding events will take place on one of the most challenging downhill courses in Gravity Games history on July 27th and 28th. The SoBe crew will be onsite to hand out free samples of SoBe Adrenaline Rush for thirsty fans looking to boost their energy levels and cheer on the athletes in their quest for Gravity gold.

For more information about SoBe or SoBes participation in the Gravity Games, or to book interviews with Team Lizard athletes, please contact Kristine Hinck, SoBe Beverages at khinck@lizmail.com or (203) 899.7163.
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