Vodafone selects ChangingWorlds ClixSmart Personalization Technology for the Mobile Internet

Vodafone has chosen Irish personalization company ChangingWorlds to provide it with the ClixSmart technology for Vodafone's mobile internet. The ClixSmart Navigator technology, branded on Vodafone as SmartMenu, learns user behaviour so it can suggest relevant content and services to the individual. ClixSmart supports 2G, GPRS and 3G infrastructures and has already gone live on the Vodafone network in Ireland.

Vodafone selects ChangingWorlds ClixSmart Personalization Technology for the Mobile Internet

Key Messages:

·   ChangingWorlds announces the signing of a major contract with Vodafone that will see its patent pending personalization solution ClixSmart Navigator used to deliver individualized mobile information services to Vodafones customers.

·   ClixSmart Navigator enables faster and easier access to relevant content and services available on the mobile Internet for each individual subscriber. Tangible benefits for the operator include increased revenue, increased mobile Internet usage and improved usability.

·   ClixSmart Navigator has been deployed on the Vodafone mobile portal for over six months.

·   Branded as 'SmartMenu by Vodafone Ireland, ClixSmart Navigator supports 2G, GPRS & 3G infrastructures.

·   The contract covers the deployment of the full ClixSmart Navigator suite, which includes the provision of advanced business intelligence and reporting tools and a facility to create and manage mobile portals quickly and efficiently.

Dublin, Ireland, Tuesday, July 9th, 2002 ChangingWorlds, leading provider of advanced personalization technology, today announced the signing of a major contract with Vodafone. Vodafone, the largest mobile telecommunications network company in the world, has chosen ChangingWorlds patent pending personalization solution ClixSmart Navigator to deliver individualized mobile information services to its customers in Ireland.

Consider a user who regularly checks entertainment, sports news and financial information on his/her mobile. ClixSmart Navigator automatically learns these information needs and places this information within easy reach of each individual user. This eliminates having to click through menu after menu to get to the desired information. Therefore a user can quickly access the latest World Cup results for example within 2 or 3 clicks. Similarly, the user gets simple and fast access to relevant entertainment and news reports. Quicker access to bank balance information helps a user to manage his/her spending limits, while having quick access to the prices of their stock portfolio means a user is well positioned to take advantage of up-to-the minute developments in the market place.

Vodafone subscribers have been successfully using the ClixSmart Navigator service since before Christmas. The solution enables easier and faster access to relevant content and services available on the mobile Internet. Each individual user is presented with their own individually tailored menu structure, which has been adapted to their unique preferences and information needs. This happens automatically and requires no configuration by the end user. This saves time and effort for the end user and the operator thus increasing customer satisfaction and revenues.

Branded as 'SmartMenu by Vodafone, ClixSmart Navigator supports WAP, GPRS & 3G infrastructures.

Key benefits of the solution include increased revenue and increased mobile Internet usage. The solution also eliminates the long navigation times typically experienced by mobile Internet users thereby vastly improving usability.

Operators are under a lot of pressure to improve the mobile Internet experience, to drive adoption, usage and profitability of mobile Internet services. ClixSmart Navigator dramatically enhances usability of the mobile Internet because it helps to guarantee that a user can quickly access relevant content with as few as 2 or 3 clicks," says Vincent Ryan, Vice President - Sales and Marketing for ChangingWorlds. By selecting ClixSmart Navigator, Vodafone can now offer its subscribers an effective and efficient mobile Internet experience that perfectly matches their individual needs and interests every time."

Vodafone is committed to delivering the most sophisticated mobile information services to its subscribers. ClixSmart Navigator enables us to ensure that our customers get the mobile information and services they need at the right time, every time." Says Fergal Kelly, CTO of Vodafone Ireland.

The contract also includes the provision of advanced business intelligence of Vodafones customer base, an in-depth reporting facility, and a unique profiling component, which can automatically adapt to a users different information needs whether at home, work or play. It also includes a mobile portal creation, management and analysis tool, which enables Vodafone to manage and monitor its mobile portal quickly and efficiently.

Ends

About ChangingWorlds
ChangingWorlds is a pioneer in the development and deployment of advanced personalization technologies with a strategic focus in the mobile/wireless and digital TV markets. The companys ClixSmart personalization suite enables the next generation of intelligent information services to learn about the needs and preferences of users and to automatically personalize the delivery and presentation of information content according to the specific requirements of each individual. The ClixSmart personalization suite is compatible with a wide range of Internet access devices including PCs, data-enabled mobile/wireless devices, PDAs, WebTV and set-top boxes.
ChangingWorlds was founded in 1999 in order to commercialize innovative and award-winning personalization technology. It is headquartered in Leopardstowns South County Business Park, Dublin. ChangingWorlds technologies have received prestigious awards from the American Association of Artificial Intelligence and the British Computer Society. The company also received the top technology award for innovation at the Irish Software Association annual awards.
For reference:
Vincent Ryan, Vice President - Sales and Marketing, ChangingWorlds Tel: +353 1 4359800 Email: vincent.ryan@changingworlds.com
Kathrina Gallogly, Marketing Executive, ChangingWorlds Tel: +353 1 435 9805. Email: kathrina.gallogly@changingworlds.com