Flourish Communications - First advertising company in Canada to specialize in dynamic content direct mail solutions - launch date is July 15, 2002.

Advances in digital print technologies have made it possible to personalize print right down to appearance and content of the piece. The possibilities are limitless when it comes to the applications of dynamic content print, and the benefits to advertisers are many.

PRESS RELEASE

FOR IMMEDIATE RELEASE

Contact:
Michelle Davidson
Flourish Communications
3-1390 Thurlow St.
Vancouver, BC V6E 1X7
(604) 669-6263
info@flourishcomm.ca

         Vancouver, BC--July 10, 2002--Flourish Communications has announced today that they will officially launch on July 15, 2002. The company provides strategy based advertising services which aid businesses in creating dynamic and targeted print solutions, mostly for direct mail. Founded on the concept of personalization, Flourish provides businesses the ability to communicate with customers personally with the use of databases, digital print and variable print software.

         Company President, Michelle Davidson says As businesses, we have been redefining the way we communicate with clients, employees and other businesses. Weve already embraced dynamic content in websites, and compiled many great databases, dynamic print is the next logical step in this process."

         Maintaining good relations with customers isnt easy these days, as there are more marketing messages, an abundance of products/services available, and fierce competition for customer loyalty. According to the Pareto Principle, 80% of business comes from 20% of its customers. Yet, advertisers still have trouble building and retaining relationships with that 20%. Variable direct mail has the potential to become all things to all people as it can be personalized in content, appearance, and be addressed in full-color, allowing advertisers to communicate with customers professionally, vividly and with relevance.

         A large part of the Flourish Communications offering is strategy development, which involves assessing data, defining prime target markets, and developing a strategy which motivates the end user to respond or to be more loyal. The more data that exists in the customerbase, the stronger the targeting capability of the campaign. In addition to personalized advertising services, Flourish Communications offers Corporate ID/Illustration services and high quality graphic design for various types of traditional and digital print work.

         Though originally engineered for digital print, dynamic document creation can also be used to generate on the fly multi-page books and directories for offset print. Producing documents this way can save over fifty percent in layout charges.

         Michelle Davidson, president or Flourish Communications has worked on a full-time and freelance capacity as a graphic designer for the past 8 years, and was employed for the previous 7 years in the retail sales/management industry. Formally Michelle has studied Creative Advertising and Broadcasting and Graphic Design.

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For more information, please contact:
Michelle Davidson
Flourish Communications
(604) 669-6263
info@flourishcomm.ca
3-1390 Thurlow St
Vancouver, BC V6E 1X7