2002 Ogunquit, ME -- O.K. Boys, you got smart and added water bottle holders to the latest fitness equipment, but stop the presses, you have to add one more holder . . . for oxygen cans.

Similar to the water bottle phenomenon, oxygen cans will be carried by everyone, everywhere for a quick energy boost. Earth's O2 level has depleted to 20% from original 40%, oxygen needed for both physical as well as mental prowess.

Only a decade ago would anyone believe that people would be walking around carrying ubiquitous water bottles? Those of us in the health and fitness industry realize the extraordinary benefits of lots of pure water.

There's another essential ingredient humans need for optimum health, oxygen. But wait a minute, oxygen's in our atmosphere and it's free right? Wrong. Like water, we're just not getting enough. Because of that fact, a Maine company, Pure Oxygen, has been bottling pure oxygen into compact cans for exercisers and people in general, to carry with them for an energy boost and calling it "Oxygen Shot".

Oxygen, Oxygen Everywhere
Some studies claim that the oxygen in our atmosphere has diminished by as much as 10% in the last 300 years, most probably due to the impact of civilization on the environment.

The most plentiful source of oxygen is the very air we breathe. But that source is rapidly diminishing. Scientific studies have shown that the earth's air once contained as much as 40% oxygen now contains closer to 20%. In urban environments it has been measured to be as low as 15%. Unfortunately while the atmospheric oxygen has decreased, our body's need for it has not.

Oxygen Enhances Mental Alertness
Probably the most respected cognitive researcher is Dr. Andrew Scholey of the University of Northumbria in Newcastle, England. He achieved fame for landmark research on the positive effects that ginkgo and ginseng have on brain performance.

In April of 2001 his follow-on finding were on the positive affects of glucose and oxygen on the brain. "We found a dose of oxygen or glucose can improve performance on tasks that require great mental effort," said Dr. Sholey.

Oxygen in Vogue with Swingers and Jet Set
Breathing bottled oxygen is not only healthy but is now considered to be stylish. Witness the rise of oxygen bars all over the U.S. Although not scientifically proven, many oxygen aficionados believe that breathing almost pure oxygen at such bars offsets the hangover affect of alcohol and the fatigue caused by jet lag. And, you can breath and drive.

Oxygen for Fitness
Many athletes have felt that fogginess of competing in an intense state, their body gets into an anaerobic situation of oxygen depletion and they "hit the wall" both physically and mentally. Now, many athletes are taking Oxygen Shot to offset the depletion that heavy physical activity causes.

According to Master Charles Scott, the Head Instructor of the War Dragon Tae Kwon Do Worldwide, "I like the products versatility and its instant absorption. As a fighter I can really appreciate a product that performs this well. I like the instant energy and increased endurance from oxygen . . . it's also easily carried to my competition and even to the completion floor. "

Oxygen Shot is now making its way into health club pro shops. Members are beginning to carry a can of oxygen in addition to their traditional water bottle for optimizing their workouts.

But Will It Catch On?
One of the pioneers of Oxygen Shot distribution in the U.S. is Bill Dubosky, better known as "Beach Bill", the owner of Salon Marketing in the Virginia Beach area. He has a knack for spotting nascent products before they explode in popularity. He's the most tireless promoter of Oxygen Shot in the U.S.

"I just knew oxygen was going to be the next "new thing" . . . I first heard of its use in skin products at a salon show in New York about a year ago. It immediately reminded me of the impact that Aloe had when it first came out. At first, little was known of Aloe's benefits and now look at how widespread it has become. Oxygen Shot is going to follow this same pattern, so I got on board early". In addition to selling Oxygen Shot, Beach Bill also walks his talk. "I'm an avid user of Oxygen Shot myself, I shoot a spray under my tongue a couple of times a day and I fell energized and always in a good mood."

Many Uses of Oxygen Shot
Oxygen Shot can be used by anyone anywhere. It's a compact spray can that is widely used by athletes especially marathon runners, martial arts competitors and the like. According to Master Charles D. Scott, Jr. Head Instructor War Dragon Tae Kwon Do Worldwide, " I like Oxygen Shot's instant absorption. As a fighter. . . I like the instant energy and increased endurance from the oxygen. It's also easily carried to my competitions and even to the competition floor."

Now Packaged for Fitness Clubs
Oxygen Shot is shipped to gyms, health clubs and Y's in an attractive 12-can display case. Each can retails for about $13.50.

Contact Information:::

Jim Littlefield
Pure Oxygen
P.O. Box 2219
Ogunquit, Maine 03907
800-405-6838
Fax: 207-646-3962
www.oxygenshot.com