Top 50 Diversity Employers for 2002

THE BLACK COLLEGIAN Magazine, the 32-year-old career and self-development magazine and Universum Communications, an international research firm, have announced the Top 50 Diversity Employers for 2002.

The Top 50 Diversity Employers is the result of the diversity preference survey conducted by Universum Communications which polled over 3,500 minority students, both undergraduate and MBA students from 53 universities with large enrollments of African Americans, Hispanic Americans, Asian Americans and Native Americans. The results determined the ranking of the Top 50 preferred employers. Universum Communications chose THE BLACK COLLEGIAN Magazine as its publishing partner for its diversity preference survey (Universums MBA preference survey is published in Fortune Magazine, the 500 issue). The diversity preference survey will be published in THE BLACK COLLEGIANS First Semester Super Issue (October).

We at Universum are excited to embark on the second year of an ongoing                relationship we have established with THE BLACK COLLEGIAN Magazine, working together to keep corporate America on the forefront of current trends in diversity recruitment and the hot issues among today's students," said Claudia Tattanelli, CEO of Universum Communications, Inc.

"The strength of a companys commitment to workplace diversity is an important factor that minority students consider in selecting employers in which to begin their career," said Preston J. Edwards, Sr., CEO and Publisher of THE BLACK COLLEGIAN Magazine. "The survey identified the top 50 companies minority students would like to work for and will serve as an important guide for students to use in identifying companies in which to interview," added Edwards.                                                                                                                    
    Top-Ranked Companies Among Minority Students

Company        Ranking 2002   Preferred by (%)

Goldman Sachs    1            14.32
Merrill Lynch    2            10.42
Walt Disney    3            10.37
Microsoft    4            10.31
IBM            5            9.97
Morgan Stanley    6            9.85
McKinsey & Company 7            9.73
BMW            8            9.47
Sony            9            8.82
Coca-Cola    10            8.78
AOL Time Warner    11            8.71
J.P. Morgan Chase 12            8.63
PricewaterhouseCoopers   13    8.41
Citigroup    14            8.26
Accenture    15            7.98
Boston Consulting Group   16    7.94
Fox Entertainment   17    7.52
General Electric   18    7.41
Ernst & Young       19            6.51
Andersen       20            6.31
Nike               21            6.12
Pfizer               22            6.08
Deloitte Consulting 23            6.05
Bank of America       24            5.88
Johnson & Johnson 25            5.66
Bain & Company       26            5.50
Dell Computer       27            5.38
Intel               28            5.23
Procter & Gamble    29            5.01
The Gap               30            4.89
Cisco Systems       31            4.85
Boeing               32            4.78
American Express    33            4.73
3M               34            4.60
Lehman Brothers       35            4.32
AT&T               36            3.95
LucasArts/LucasFilm 37            3.82
Booz-Allen Hamilton 38            3.76
Credit Suisse First Boston 39    3.75
Merck               40            3.71
Deloitte Touche Tohmatsu 41    3.71
Abbott Laboratories    42    3.70
Charles Schwab        43            3.60
LOréal                44            3.57
Deutsche Bank        45            3.52
Miramax Films        46            3.51
Hewlett-Packard        47            3.46
General Motors        48            3.35
Motorola        49            3.34
Bristol-Myers Squibb 50            3.16

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