Cibaca Top is 'Best Buys in terms of price and quality: VOICE

VOICE carried a comparative testing of 14 brands of toothpastes like Amar, Anchor, Babool, Cibaca Top, Close up, Colgate gel, Colgate, Forhans, Meswak, Aquafresh, Neem Active, Pepsodent, Promise and Vico Vajradanti.

                
VOICE (Voluntary Organisation in Interest of Consumer Education) has conducted comparative testing of 14 brands of toothpastes. The tests were carried out in an independent accredited laboratory in accordance with relevant Indian standards. The comparative testing programme is aimed at informing consumers of the 'Best Buys in terms of price and quality. The organisation carried a comparative testing of 14 brands of toothpastes like Amar, Anchor, Babool, Cibaca Top, Close up, Colgate gel, Colgate, Forhans, Meswak, Aquafresh, Neem Active, Pepsodent, Promise and Vico Vajradanti.

TEST RESULTS
Ø The most nominally priced brand, 'Cibaca Top emerged as the 'Best Buy ahead two Indian brands, 'Amar Strong and 'Neem Active. Indian brands occupy 3 positions in the Top Five brands of toothpaste.
Ø Our 'sensory tests reveal that a consumer needs to use just 1 to 1.5 gm of toothpaste for foaming toothpastes, and 1.5 to 2 gm for the non-foaming variety, while brushing, unlike what advertisements propagate.
Ø No brand carries the ISI mark or the Ecomark logo. Toothpastes have incomplete labelling. Only 6 brands gave the 'Best Before date, and only 2 brands declared their 'Key Ingredients.
Ø Arsenic and Lead levels of all brands are within the safe limit. Salmonella and E.coli bacteria are also absent in all brands.
Ø In absence of standards, toothpaste manufacturers have adopted a wide playing field insofar as the 'Inner Diameter of the Tube Nozzle is concerned, which results in over-consumption of paste. Diameters vary between 7.66 mm to 8.96 mm.
All 14 brands fall in the 'Good Category.

VOICE, a voluntary organisation has been testing consumer goods since 1983 to enhance consumer awareness among the then rapidly flowering Indian economy. It is member of consumers International (UK) and is recognised and supported by the Government of India. Apart from giving information about the best products available in the market in our monthly magazine Consumer Voice" and website www.consumer-voice.org, it also provides free legal advice on all consumer related issues to the subscribers of the magazine. Not only this, the organisation also guides you on legal matters and make sure that you get your dues. In all these years, the organisation has helped hundreds of consumers and made sure that they have got their moneys worth.

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