Top-Producing REALTOR Publishes Technology Book for Real Estate Professionals That Is Both Helpful and Understandable

National speaker, trainer and coach, Sandy Geroux, publishes a technology book for real estate professionals. The book contains basic computer tips, Internet marketing tips, sample personal and company websites, lists of useful websites for small business and real estate matters, and much more to help real estate professionals save time and money, and avoid costly technology mistakes, as well as develop a reasonable technology plan for their own level of business.

Orlando , FL -- -- 7/19/02 9:00:00 AM - Sandy Geroux, a national speaker, trainer, coach, and award-winning top producing REALTOR, has published a technology book to help real estate professionals determine how to wisely use technology to help them save money and be more productive. The book helps them decide what level of technology is right for them, offers tips on how to use it, shows samples of features that personal and company websites should contain, explains fully automated processes, offers Internet marketing tips and lists of useful websites to help real estate professionals grow their business, avoid costly technology mistakes and develop a reasonable and realistic technology plan for their own level of business.

"Real estate professionals are extremely busy. They don't have time to analyze all the hype in the technology market today. Many buy products without realizing they don't need them, or that the features contained in the new product are also contained in a software product they already own," says Geroux. "This leads to a loss of hard money, as well as soft costs in time spent learning how to use the new technology. Many times, the technology is so difficult to use, or it doesn't perform the expected service, so the agent ends up not using it at all. In addition, multiple service providers claim to offer exclusivity to the agent in their markets, but so many different companies offer the same services that no one is exclusive any more. Agents who believe they are buying an exclusive service are often disappointed to find other agents offering the same service in the same market, but with a different service provider."

Real estate professionals who have read the book or attended Sandy's technology seminar, based on the book, have saved time and money, implemented new marketing ideas and increased productivity as a result. One agent saved over $300 by learning that a service he was paying for separately was actually contained in a software program he already owned.

The book is very understandable, without lots of "technical-ese." As one agent put it, "I learned it all - in ENGLISH!"

"Get the Knowledge Out of Technology" is sold in hard and soft cover, as well as e-book formats.

You may visit Sandy's website, www.icaps4u.com, and click on her online store to order a copy of the book. You may also visit the publisher's website at: http://www1.xlibris.com/bookstore/bookdisplay.asp?bookid=13997, which is the best way to order the e-book, or order online at Amazon.com or Barnesandnoble.com.

For more information about Sandy's speaking, training or coaching services, or about her other products, please contact:

Sandy Geroux, President
ICAPS
1-866-954-2277 (toll-free)

sgeroux@icaps4u.com
www.icaps4u.com