INNOVATIVE PLM MARKETING FIRM ANNOUNCES OPENING Matrix Marketing Group Opens Its Doors for the Product Lifecycle Management Industry

FORT COLLINS, Colo. -- July 10, 2002 -- Matrix Marketing Group today announced that it has officially opened its doors for business. Its focus is on the small to mid-sized high-tech companies in the collaborative product commerce and product life cycle marketplace. They help companies with their marketing process and bridge the gap between technology and branding. Matrix Marketing Group helps its clients stimulate growth through a comprehensive approach to business-to-business marketing that covers strategic issues, marketing tactics, and organizational choices. The services include business-to-business marketing, marketing strategy, branding, marketing organization and capability building, marketing spend effectiveness, and sales and channel management.

FORT COLLINS, Colo. -- July 10, 2002 -- Matrix Marketing Group today announced that it has officially opened its doors for business. Its focus is on the small to mid-sized high-tech companies in the collaborative product commerce and product life cycle marketplace. They help companies with their marketing process and bridge the gap between technology and branding. Matrix Marketing Group helps its clients stimulate growth through a comprehensive approach to business-to-business marketing that covers strategic issues, marketing tactics, and organizational choices. The services include business-to-business marketing, marketing strategy, branding, marketing organization and capability building, marketing spend effectiveness, and sales and channel management.
With the desire to differentiate in a competitive market, the software vendors have added a new buzzword to their collection: product life-cycle management (PLM). It's in addition to several other buzzwords engineers have heard over the years including CPC (collaborative product commerce), PDM (product data management), concurrent engineering, and collaboration. In fact, it incorporates some elements of all of them," said George Schildge, president of Matrix Marketing Group. The rapidly changing competitive landscape for these vendors has resulted in increased clutter, hype, fragmented audiences, and high cost."
For the small to mid-sized companies, they are going to be required to simplify and differentiate their value proposition while leveraging partnerships to remain competitive," said Schildge. This is where we step in to help them become more agile, more focused, and help deliver business value to their customers."

The small and mid-sized companies typically do not have the resources to take their growth objectives to the next level," Schildge added. We help them with an affordable approach for integrating strategy, creativity and tactics, giving them both vision and a hard-nosed sense of operating reality, which is instrumental to our clients' success and Matrix Marketing Groups growth."

Fully implemented, PLM systems collect in one space all the digital data that exists or will ever be created for a product. That data includes everything from the conceptual ideas and CAD/CAM/CAE models normally found in a PDM system, to purchasing arrangements with vendors, marketing's research and positioning, maintenance and warranty records, and all other information on the product throughout its life. Its a cradle to grave view on products lifecycle.

About Matrix Marketing Group

Matrix Marketing Group, located in Fort Collins, CO, provides sales and marketing consulting and training to help improve and deliver superior growth performance. The company, which specializes in the high-tech industry, partners with companies to improve their customer acquisition, retention and promotional efforts through a comprehensive approach to business-to-business marketing that covers strategic issues, marketing tactics, and organizational choices. The company can be reached at 970-224-9708, info@mmg-us.com, or at www.mmg-us.com.