Agentsmith Installs RevenueMax, its Revenue Management Application at Sinclair Broadcast Groups Flagship Station in Baltimore.
Agentsmith Offers Powerful, Artificially Intelligent Revenue Management Solutions to the Media Industry.
BALTIMORE, MD, July 11, 2002
Agentsmith, Inc. announced the installation of their RevenueMax revenue management system at Sinclair Broadcast Groups Fox affiliate, WBFF-TV, located in Baltimore, Maryland. Sinclair, one of the largest and most diversified television broadcasting companies in the United States, has become the first media company to utilize Agentsmiths revenue management software solutions.
The RevenueMax implementation at WBFF-TV completes a decade-long search by the media industry for a technology solution that could handle the complex transactions inherent in the buying and selling of advertising. With Agentsmiths ASP delivered software, media companies can minimize up-front capital, significantly increase sales productivity, and optimize the utilization and pricing of their inventory resulting in increased revenues.
The RevenueMax applications are designed to provide media outlets with powerful, yet easy to use revenue management, yield management, and price management applications, utilizing unique artificial intelligent solutions to maximize revenue.
We will be closely monitoring WBFFs progress in utilizing the RevenueMax software. We believe it could be a key tool in allowing Sinclair to significantly grow our business while enabling us to implement best practices across our large organization," stated Len Ostroff, Chief Operating Officer of Sinclair Ventures, Inc., Sinclair Broadcast Groups wholly-owned investment arm. In addition, since Agentsmith provides their solutions through an ASP, we will be able to manage and monitor the performance of our implemented stations, in real-time, something not possible before."
David Lalich, President of Agentsmith said Sinclair Broadcast Groups commitment represents a confirmation of the critical need for revenue management solutions by the media industry, as well as a gratifying recognition of the value of our RevenueMax applications."
In addition to Sinclairs commitment to utilize RevenueMax at WBFF-TV, Sinclair also received stock warrants in Agentsmith as part of its involvement in the development of RevenueMax software suite.
About Agentsmith, Inc.
Agentsmith is a Baltimore technology company and the first to develop an easy-to-use suite of sales and revenue management tools built expressly for media utilizing the power of artificial intelligence applications. Agentsmith also recently won the prestigious Maryland Incubator Company of the Year Award for Best Information Technology. More information about Agentsmith is available at www.asmithinc.com.
About Sinclair Broadcast Group, Inc.
Sinclair Broadcast Group, Inc., one of the largest and most diversified television broadcasting companies, currently owns and operates, programs, or provides sales services to 63 television stations in 40 markets. Sinclair's television group reaches approximately 25.0% of U.S television households and includes ABC, CBS, FOX, NBC, WB, and UPN affiliates.
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