HorseAffiliate.com -- The First Pay-For-Performance Advertising Program Dedicated To the Horse Market.

HorseAffliliate.com allows companies to create a virtual sales force -- paid only when a lead or sale is generated through their web site. HorseAffiliate.com allows horse-related web sites to earn additional revenue while partnering with top equine companies.

HorseAffiliate.com is introducing a new cost-effective solution for online advertisers in which the advertiser pays for qualified leads or sale at a pre-determined amount or percentage of sale. This system, which helps advertisers to calculate their return on investment, is defying traditional advertising strategies which charge on the frequency of an ad, rather than on actions.

HorseAffiliate.com has implemented this method of advertising by positioning itself as an independent third-party between Advertisers and Publishers" - Web sites that refer traffic to advertisers' sites. When visitors arrive at the site - as a result of the ad on the Publishers site - they must take an "action" such generating a lead, subscribing to a magazine, purchasing a product, etc. Once that action is taken, the Publisher who sent that visitor gets paid for the referral.

Advantages to Advertisers

Using the HorseAffiliate.com network of publishers insures the success of web sites offering horse-related products or services. The system allows you to create a commissioned, virtual, sales force dedicated to marketing your product 24 hours a day, 7 days a week. HorseAffiliate.coms proprietary reporting system allows you to manage and benchmark the effectiveness of affiliate programs from the click-through, directly to the sale or lead.

Advantages to Web Site Owners (Publishers)

HorseAffiliate.com gives web site owners the ability to generate additional revenue from their web sites by partnering with top equine advertisers. The program, which is free to Publishers, offers real-time reporting tools, easy implementation, and monthly pay-outs.

About HorseAffiliate.com

HorseAffiliate.com is the first pay-for-performance Internet marketing network dedicated to the horse industry and part of the Equine.com Network. Equine.com, The World's Largest Horse Marketplace, is a privately-held corporation based in Phoenix, Arizona. Since 1995, Equine.com has been providing the horse industry with the most effective way of buying and selling horses, products and services. The Equine.com Network includes over 20 partner sites generating the largest global horse audience on the Internet and over 95,000 horses, products and services for sale. This makes www.equine.com the first and last place to shop for anything equine-related.