Address Guardian Extends Free Registration to Deceased Suppression List Hundreds Subscribe to Service for Ending Solicitations to Lost Loved Ones

Address Guardian is a new service that stops direct marketing solicitions of the dead. The company is extending its free registration offer to July 31 after hundreds of people have taken advantage of the original offer. The release also includes preliminary findings of its survey of families who get direct marketing for the deceased.

Charlotte, NC//July 17, 2002 Address Guardian, the only company dedicated to ending solicitations of the deceased, announced the extension of its offer of free registration for the service, designed to eliminate junk mail and telemarketing calls to the deceased.

Through July 31, 2002, registration with Address Guardian will continue to be free to family members and those sharing the same address as the deceased. To qualify for the free offer, family and household members must register the name and former address of the deceased at www.addressguardian.com/registration_form.htm. Once included, the information will be used to contact direct mail and telemarketing firms and eliminate the solicitation of the deceased. The registry also provides an opportunity to list the offending mailers and telemarketers to help focus the companys efforts.

Response to Address Guardian has been so overwhelming in such a short time, we thought we would give more people time to use the service for free." said Jim Veilleux, President of Address Guardian. Since our goal is to end the rude and disrespectful plague of direct marketing to the departed, we wanted to give families the maximum opportunity to enroll the names of the deceased before business economics forced us to start charging for the service."

As part of the Address Guardian registration process, consumers were asked to answer a survey about the problem of direct marketing to the deceased. Preliminary results of the survey included some compelling findings:

·   86% said that direct mail to the deceased was a problem
·   31% said that they got more than 5 pieces of direct mail to the deceased a week
·   51% described direct marketing to the deceased as highly offensive" while another 31% said it was a major nuisance"
·   33% said that the deceased person getting mail had been dead for 3 years or more

After July 31, enrollment in Address Guardian will require a nominal payment of $9.95 to cover the costs of contacting the literally tens of thousands of companies that use direct mail and telemarketing to sell their products. Those enrolled by July 31 will continue to be included at no charge.

Address Guardian is a North Carolina company based in Charlotte, NC and founded specifically to address the issue of direct marketing to the deceased.

For more information about Address Guardian, call Jim Veilleux at 704-543-6613 or jveilleux@addressguardian.com. Information can also be obtained at www.addressguardian.com.

Address Guardian is a service mark of Dignity Marketing and James Veilleux.