Free Marketing eNewsletter Shows Tampa Bay Area Businesses--and Businesses around the World--How to Increase Sales

Free bi-monthly newsletter available to small to mid-sized business owners who are looking for new ways to increase sales. Sign up at http://www.ineedcopy.com.

(PRWEB) July 25, 2002 -- Can Tampa Bay businesses beat the recession and bring in new business? The answer is a resounding YES!" according to Renae Gregoire, President of The Write Idea. To give Tampa Bay business owners the solutions theyre looking for, The Write Idea has developed a free bimonthly eNewsletter, The Tampa Bay Marketers Report. The first issue is hot off the press, and is filled with information for small to mid-sized business owners who want to market successfully, and market for less. Business owners can subscribe by calling (727) 302-0232, or by visiting http://www.ineedcopy.com. Hard copies are also available, but must be requested by calling or emailing service@ineedcopy.com.

Everyones struggling right now," says Gregoire, who opened The Write Idea in March, 2002. If Bay area businesses want to survive the recession, they need to differentiate themselves, and take unique approaches to marketing." Gregoire also points out that unique doesnt have to mean costly. Businesses dont have to spend a fortune to market. But owners have to understand that marketing does NOT mean advertising," she says. Marketing is a process. Its defining your niche and your mission, targeting your market, and communicating your offer in the most clear, concise and compelling way possible."

Gregoire also says that marketing means going the extra mile for your customers, instilling confidence, and building a customer base for referrals. I am amazed at how many times I talk to business owners who think marketing is nothing more than advertising. They dont realize all the little and inexpensive things they can do to help get the word out about their product and service, and how to keep the customers they do have happy," Gregoire says. As for me, Im taking my own advice-in this economy its a must!"

The Write Idea is a commercial freelance writing firm that supports small to mid-sized businesses that want to enhance their image and increase profits by means of well-written and persuasive promotional copy-both online and off. Clients include companies in the Bay area, as well as from coast to coast and around the globe. For more information, visit http://www.ineedcopy.com, or call Renae at (727) 302-0232.

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