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THE BRITECH FUND HELPS DEVELOP INNOVATIVE NEW MIND ALERTNESS PROGRAMME (MAP)
An innovative new Mind Alertness Programme (MAP) launched by BSM (British School of Motoring) is the result of funding and cooperation through The Britech Fund, a support fund set up between the governments of Britain and Israel. MAP, developed by Israeli-based CogniFit for BSM, is an excellent and practical example demonstrating how Britech (Britain-Israel Technology Foundation) assists businesses to find suitable R&D (research and development) partners.
An innovative new Mind Alertness Programme (MAP) launched by BSM (British School of Motoring) is the result of funding and cooperation through The Britech Fund, a support fund set up between the governments of Britain and Israel. MAP, developed by Israeli-based CogniFit for BSM, is an excellent and practical example demonstrating how Britech (Britain-Israel Technology Foundation) assists businesses to find suitable R&D (research and development) partners.
MAP comes in the form of a CD-ROM for use on home PCs and takes each user through a challenging series of assessments of various cognitive skills of the human brain, each skill being crucial to driving, including perception of speed and distance, focus of attention, memory and speed of decision making. The initial assessment takes about 30 minutes to complete, after which users personal results are analysed and sent to their driving instructors to indicate to them the aspects of the students driving and cognitive skills requiring further training.
Paul Atkinson, Managing Director of BSM said: Britech provided the catalyst to bring this project to life in June last year, concluding with the launch of MAP in May 2002. Without the extensive support of Britech it is unlikely this project would have got off the ground as smoothly as it did."
Dr Tony Warwick, Britechs Chief Executive, commented: I am delighted to see the successful conclusion of this excellent new and innovative system and its encouraging to see a project that will be of benefit to so many people."
Prof. Shlomo Breznitz, CogniFits Founder and President expressed his confidence that MAP would contribute to the safety of new drivers. This important product could not have been developed without Britechs invaluable help, and without BSMs vision of providing leadership to drivers training,"
About CogniFit
CogniFit, based in Israel, is a start-up company founded in 1999 by Prof. Shlomo Breznitz, who is an internationally recognised authority in the field of psychology. CogniFit creates state-of-the-art applications that assess, train and enhance our cognitive and psychomotor abilities. It does so by combining the latest discoveries and most up-to-date knowledge about the human brain with advanced technology and communication techniques.
CogniFits current research demonstrates that active training revives and enhances our cognitive and our psychomotor skills. CogniFits innovative technology deals with the most basic elements of cognition, such as attention, perception and memory. These particular cognitive elements participate in all aspects of daily life, and are the building blocks for a wide spectrum of easily adaptable computer-based training products. The company is developing two applications. DriveFit is designed to train and enhance driving skills and performance. MindFit is designed as an extensive portfolio of skill building exercises.
About BSM
BSM are the UKs leading and best known driver training experts, with 106 high street centres in towns and cities across the country and more than 2500 driving instructors. Its commitment to developing and utilising the latest driver training technology is demonstrated by its unique
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computerised driving simulators, award-winning hazard perception computer programmes and computerised banks of driving theory test questions.
BSM has extended its expertise to offer motorcycle rider training, as well as tailored driver training in specially adapted cars for people with disabilities, and work with company vehicle drivers to refresh their driving skills and reduce their accident rates.
A range of specially tailored classroom and off-road courses -- Keep on Moving, Ignition and Signal -- gives BSM a well-established presence in more than 1,500 UK schools and colleges.
About The Britech Foundation
Britech is the Britain-Israel Technology Foundation which is a government-backed bilateral organisation providing active support for collaborative research and development ventures between British and Israeli companies. The Britech Fund is contributed to jointly and equally by the UK and Israeli Governments and The Britech Foundation manages the Fund to award grants for collaborative ventures. Organisations seeking partners are invited to contact Britech as it is able to identify prospective technology partners for most companies and projects.
Information from: The Britech Foundation Limited, Wyvols Court, Swallowfield, Reading, Berkshire, RG7 1WY, UK.
Tel: +44 (0)118 988 0275
email: enquiries@britech.org Web: www.britech.org
Information from: Rob Maynard, BSM, 1 Forest Road, Feltham, Middx., TW13 7RR, UK
Tel: +44 (0)20 8917 2500 Fax: +44 (0)20 8717 2989
e-mail: rmaynard@bsm.co.uk Web: www.bsm.co.uk
Information from: Amy Fabian, CogniFit Ltd., Naiot Technology Center, POB 732, Tziporit, Nazareth Illit, 17106, Israel.
Tel: +972 4-641-2120 Fax: +972 4-641-2055
Email: amy@cognifit.com Web: www.cognifit.com
Press Information (UK): Neil Marshall, Marshall Jennings PR Limited, Wyvols Court, Swallowfield, Reading, Berkshire, RG7 1WY, UK
Tel: +44 (0)118 988 0288 - Fax: +44 (0)118 988 0388
email: neil.marshall@mjpr.com Web: www.mjpr.com
DriveFit MindFit are trademarks of CogniFit
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