|
ad HOC Among Top Outdoor and Fitness PR Agencies
In a poll of top journalists, ad HOC was recently named among the top outdoor and fitness public
relations agencies. Presented by SNEWS, a
highly regarded outdoor and fitness specialty retail trade newsletter, the 2002 Editors' Voice PR Awards recognize those agencies and individuals who, "raise the bar for everyone and make our jobs as journalists easier, and consequently serve the companies they represent better."
FOR IMMEDIATE RELEASE
July 19, 2002
Contact: Harold Olaf Cecil, ad HOC, 541-312-4746, adhoc@wordsideas.com
ad HOC Selected Among Top Outdoor and Fitness Public Relations Agencies
(Bend, Oregon) ad HOC, a creative marketing collaborative headed by advertising copywriter and public relations specialist Harold Olaf Cecil, was recently named among the top outdoor and fitness public relations agencies in a poll of journalists. Presented by SNEWS, a highly regarded outdoor and fitness specialty retail trade newsletter, the 2002 Editors' Voice PR Awards recognize those agencies and individuals who, according to SNEWS, "raise the bar for everyone and make our jobs as journalists easier, and consequently serve the companies they represent better."
For its 2002 poll, SNEWS sent ballots to 143 "media friends and acquaintances representing the crème de la crème of the editorial world of free-lance and staff writers from both outdoor and fitness." Each editor or journalist was asked to provide his or her top three choices in each of two categories: best p.r. agency and best in-house/company-employed PR individual.
ad HOC was among 20 agencies that received multiple votes from journalists and editors polled. "Any agency or person who received multiple mentions for award consideration can be very proud of the accomplishment," writes SNEWS in its awards article, "since we journalists are a very notoriously picky -- OK, OK, egotistical and even jaded -- bunch."
ad HOC recently helped two clients secure product reviews in the Outside Buyer's Guide 2002. Currently, ad HOC serves two public relations clients in the outdoor and fitness markets: Golden, Colorado-based Last Chance Sportswear (http://www.lcsportswear.com) and Sunriver, Oregon-based Walkabout International, maker of DownUnders orthotic footbeds. Former outdoor and fitness clients include Katadyn, Granite Gear, Integral Designs, Ruff Wear, Salamander Paddle Gear and WalkInTheDog Sportsgear.
# # #
---------------------------------
Harold Olaf Cecil
ad HOC, words + ideas
bend, oregon
p: 541-312-4746
f: 541-312-4747
e: adhoc@wordsideas.com
w: wordsideas.com
|
