New name and website begins a new era for the number 1 producer of photo-realistic etched glass home decor products

MasterVisions Decorative Etched Glass Mirrors has changed its name from Master Visions to more clearly define its core business for its online customers. The company, which is the number 1 producer of photo-realistic etched glass home decor products, is announcing this change in connection with the August re-launch of its website with a 500% increase in products offered and a significant expansion in features.

MasterVisions Decorative Etched Glass Mirrors, the number 1 producer of photo-realistic etched glass mirrors in the world, has changed its name from Master Visions for its newly expanded e-commerce operations. "In today's market, and on the Internet especially," said President Mark Scott, "it's increasingly important that a company's name communicate clearly to the public what that company does."

The new name was unveiled in connection with the August launch of their new website, which represents a 500% expansion of their previous site. The site upgrade adds a more convenient shopping cart and ordering process and upgraded secure transaction processing for the ease and safety of customers, as well as an expansion of product offerings.

Whereas the old website offered only a small percentage of the artworks licensed from top wildlife artists, the new site offers all of their licensed artworks in the company's full line of mirrors, tables and wall decor. Scott said, "Traffic on our site suggested that customers would appreciate a greater selection of artwork. So we increased our portfolio of licensed artwords by 38% and made the entire portfolio available on everything." The new website also adds new features to allow visitors to browse the company's licensed artworks by subject or artist as well as browsing them by product.

MasterVisions Decorative Etched Glass Mirrors has the largest collection of licensed wildlife, floral and inspirational art in the world as well as being the leading seller of photo-realistic glass etchings. The company's revolutionary acid-etching process allows them to reproduce any photograph, painting, design or logo without losing the depth or shading of the original image, as traditional etching does. The process etches the image permanently into the glass, yet leaves the glass smooth to the touch.

The new website also adds information to help visitors figure the costs and order custom photo-realistic etched glass products from visitors' own photos, paintings and designs. "We're excited about our new website," said Scott, and look forward to it helping us connect more effectively with out customers."