Ringtones are Internet Companies Gateway to M-Commerce

Popular online lottery website, LuckySurf.com, has partnered with mobile content provider, 9 Squared Inc., to provide millions of mobile phone users with ringtones and graphics through the creation of MobileLuckySurf.com.

Denver, CO -- July 24, 2002 -- Popular online lottery website, LuckySurf.com, has partnered with mobile content provider, 9 Squared Inc., to provide millions of mobile phone users with ringtones and graphics through the creation of MobileLuckySurf.com.

The new website is powered by 9 Squared Inc.s mobile content portal, The RingToneJukeBox.com. It will offer LuckySurf.com members an opportunity to download ringtones and graphics, as well as send free text messages.

MobileLuckySurf.com reflects a new direction for websites that do not sell products to probe their m-commerce counterparts for more sources of revenue. Mobile entertainment provides more than just a revenue stream -- It is a gateway to understanding and penetrating the nascent m-commerce market.

This is a win-win situation," says Ted Suh, Chief Marketing Officer for 9 Squared Inc. We supply the technology and LuckySurf.com provides a large membership base."

Ted adds, Ringtones are just the beginning; they will educate and train consumers to use mobile phone content, which will facilitate the entrance of other content like mobile gaming and information sharing."

Already a multibillion-dollar industry in Europe and Asia, ringtones are catching like wildfire in the North American market. According to a study performed by Strand Consulting, over one billion ringtones will be downloaded throughout the world in 2002. Another study, by the Arc Group, reports there will be 551 million global ringtone users by 2006.

9 Squared Inc. is a privately held mobile phone content provider headquartered in Denver, Colorado. LuckySurf.com is a privately held online lottery website headquartered in San Francisco, California.

For more information, contact:

Ted Suh         Brian Casazza
Chief Marketing Officer   Chief Operating Officer
tsuh@9squared.com     brian@9squared.com