Portland Naturopathic Physician Starts Womens Vitamin Company

Portland naturopathic physician, Dr. Michelle Hillis started effervescent vitamin company for women's health. Women's health and effervesscent vitamins two of the fastest growing categories in natural health.

PORTLAND, OR (PRWEB) August 8, 2002 -- Portland naturopathic physician Dr. Michelle Hillis launched Athena Labs, LLC (Athena), a natural effervescent vitamin company committed to womens health. Athena is a new concept in nutritional supplements and has received wide market acceptance.

Athenas first product is Vitality -- Womens Energy Blend. Vitality is the first effervescent vitamin designed for women in the US market. Vitality provides a high-potency B complex (including B6 and Folic Acid) with five additional nutrients essential for womens health. Vitality is designed to be an instant energy boost without caffeine or sugar, and provides optimal does of key vitamins for overall womens health and prevention of disease.

Womens wellness is one of the fastest growing categories in natural health. AC Neilson/SPINS reported that from November 2000 to November 2001 sales of womens wellness product grow by over 40% in mainstream supermarkets.

Dr. Michelle Hillis is a Portland-based naturopathic doctor and a graduate of National Collage of Naturopathic Medicine. She has a private practice in North East Portland. Dr. Michelle Hillis serves as Athenas CEO and is responsible for formulating all of the companys products. She said, We are getting great market acceptance for Athena. Women want and need nutritional supplements formulated specifically for their health. We have also found that women are really looking for all natural products formulated by other women. Effervescent vitamins are a great option for women looking for a convenient and effective way to support the health"

Effervescent vitamins are made from fine powders that fizz" or effervesce" when added to water. Effervescent vitamins are a multibillion-dollar business worldwide and constitute about 30% of the European nutritional supplement industry. In the US the effervescent market is still in its infancy, but is growing rapidly. Effervescent vitamins are ideal for the 30 million Americans who have difficult swallowing capsules or pills and provide superior absorption of nutrients over solid vitamins.

David Hillis (Dr. Michelle Hillis husband) co-founded the company. Prior to co-founding Athena David Hillis served as Executive Vice President of Operations for Portland-based technology company Chrome Systems Corporation.

Vitality is distributed through Mountain Peoples Warehouse. The product is being carried by a number of natural foods markets in Portland, as well as sold directly via the companys web site (www.AthenaVitamins.com).

FORMULATED BY A NATUROPATHIC PHYSICIAN
Naturopathic physician and Athena CEO, Dr. Michelle Hillis formulated Vitality. Dr. Hillis is a member of the American Association of Naturopathic Physicians and holds a doctorate from National College of Naturopathic Medicine. Dr. Hillis also has a private practice in Portland.

ABOUT EFFERVESCENT VITAMINS
Effervescent vitamins come in powders that effervesce" or fizz" when added to water. Effervescent vitamins are prevalent in Europe and are rapidly growing in popularity in the US. Studies have shown that effervescent vitamins provide more absorption then capsules or pills -- delivering a much more effective health benefit. Effervescent vitamins are also preferable for the 15% of Americans who have difficulty-swallowing solid vitamins. Athena effervescent vitamins are all natural -- containing no artificial sweeteners, sugar, or preservatives.

ABOUT ATHENA LABS, LLC (ATHENA)
Athena is a natural health company focused on effervescent vitamins. Founded by Naturopathic Physician, Dr. Michelle Hillis, Athenas mission is to provide women with effective natural health solutions that fit their busy lifestyle. Athena is headquartered in Portland, Oregon.