NEW AND FUTURE PRODUCTS IDENTIFIED BY TECHNOLOGY TREND ANALYSIS

Gurnee, IL, August 6, 2002 - Patent Insights, Inc. introduces technology assessment reports to assist managers with identification of the new or future products that are right for their company.

Patent Insights' reports identify and showcase technology trends from which new and future products can be identified. Trends in technology driven industries are identified using a systematic analysis method (patent pending) developed at Patent Insights. Our proprietary analysis method allows us to provide a detailed analysis quickly and cost-effectively. For managers who must make technology, licensing or acquisition choices, a key benefit is the knowledge that a thoughtful, detailed analysis backs up their decisions.

Patent Insights' offers two types of technology assessment reports.
(1) PI-TechHorizons Reports are designed to be summaries or introductions to areas of broad interest where technology is changing rapidly and where the changes are shaping the product development choices managers need to make today. A PI-TechHorizons Report details technology development trends and presents recommendations for R&D investments and possible licensing or acquisition options. "Genetic Testing in Medical Diagnostics: Future Product Options" is a recently released PI-TechHorizons Report.
(2) An IP-FingerPrint Report is a custom, comprehensive review of technology developments for an area that is chosen by a client. An IP-FingerPrint Report provides a client with technology assessment information that is tailored to answer a client's specific questions. An IP-FingerPrint Report presents the detailed technology trends for the study area specified by the client and presents recommendations for R&D investments and possible licensing or acquisitions options.

Both IP-FingerPrint and PI-TechHorizons Reports are supplied in a graphics-rich presentation format to help busy managers rapidly assimilate the information and prepare for their next executive briefing.

"Identifying future products, licenses or acquisitions without understanding developments in the supporting technology is just guesswork," says Gary M. Oosta, Ph.D., a former research program manager and President of Patent Insights, Inc.

Patent Insights, Inc. is available for consulting projects. A PI-TechHorizons Report detailing technology trends and future products in genetic testing is now available.