Primary Wave Marketing, LLC announces the addition of five new cities to its growing list 1-800-HOMECARE licensees.

Primary Wave Marketing, LLC today announced the addition of five new cities to its growing list of 1-800-HOMECARE licensed locations, extending its reach to 20 cities in 8 states, taking advantage of the shared use of its 1-800-HOMECARE telephone number.

For Immediate Release

Contact:

Gregg Hamerschlag
Primary Wave Marketing, LLC
212-401-1701 (voice)
212-401-1750 (fax)
gregg@primarywave.com

Primary Wave Marketing, LLC announces the addition of five new cities to its growing list 1-800-HOMECARE licensees.

New York, NY --August 7, 2002-- Primary Wave Marketing, LLC today announced the addition of five new cities to its growing list of 1-800-HOMECARE licensed locations, extending its reach to 20 cities in 8 states, taking advantage of the shared use of its 1-800-HOMECARE telephone number. Primary Wave offers home care providers the exclusive licensing rights to market, advertise and receive direct calls from the phone number, 1-800-HOMECARE, within their own geographic markets. I am pleased with the way the 1-800-HOMECARE concept has taken off, as providers are realizing the power of owning the number and the tremendous advantage it gives them over their competitors", states Gregg Hamerschlag, President/CEO of Primary Wave Marketing. Our current licensees are extremely satisfied with their results and were happy that word is getting out to that effect".

In addition to home cares traditional government reimbursed patient base, industry experts agree that capturing the private duty sector is incredibly important today and will be necessary to remain competitive in the future, given todays demographic trends. The main advantage to 1-800-HOMECARE is that it allows its licensees to stand out from their competition through professional branding. Additionally, 1-800-HOMECARE immediately answers the three most important questions in advertising and tells the consumer; What service licensees are providing, Who they are, and How they can be reached. 1-800-HOMECARE is easily remembered and a powerful marketing tool, as vanity numbers have proven to return up to 14 times more calls than numeric numbers in advertising use. I would rate 1-800-HOMECARE as one of the best marketing tools available, the number has definitely paid for itself", stated Alan Evans, CEO of Okalahoma based HealthBack Holdings.

Todays technology allows Primary Wave to license the number exclusively by area code and/or geographic region and have the calls routed automatically to ring in the licensees office.

For more information about 1-800-HOMECARE, licensing and shared use please contact: Gregg Hamerschlag at (212) 401-1701 or gregg@