Sentius Improves Patient Care with Launch of RichLink Healthcare Solutions

Sentius Creates New Partnerships with Reuters Health News, IMO, EBM Solutions, Lexi-Comp and the Palo Alto Medical Foundation

PALO ALTO, Calif., August 12, 2002--Sentius Corporation, developer of RichLink®, unveiled two RichLink Healthcare solutions, RichLink Medical Content Service and RichLink EMR (electronic medical records), which increase point-of-care patient information, reduce clinical errors, and improve physician and patient knowledge.

The RichLink Medical Content Service provides health websites with an enriched resource of clinically-relevant content from Reuters Health News, Lexi-Comp, EBM Solutions and Intelligent Medical Objects. This medical information is then merged with RichLink automated content enrichment and foreign medical glossaries to form the Medical Content Service.

Reuters Health Information is using RichLink to increase patient and doctor access to valuable healthcare information," says Geoff Worton, VP of Sales at Reuters Health Information. In doing so, we expect RichLink to significantly boost our content licensing revenue while at the same time raising comprehension and productivity for our global audience."

In Japan, RichLink Medical Content Service partners increase their licensing revenue by using RichLink automated content enrichment to increase global market share by offering a Japanese contextual version of their medical content. By placing a RichLink-enabled version of Reuters Health News on their website with Japanese language links at the word and phrase level, the Japanese medical portal increases readership and drastically improves end user competency and comprehension.

RichLink EMR, currently being developed in conjunction with the nationally recognized Palo Alto Medical Foundation, consists of the lexicon management, document processing and content delivery software needed to automatically process medical information and deliver contextual content to patients. By integrating content databases, such as consumer-oriented health information, into electronic medical record systems, RichLink EMR helps doctors provide patients with health information that improves quality of care.

We know that patients would like information from their doctors outside the context of an office visit," said Paul Tang, MD, Chief Medical Information Officer of the Palo Alto Medical Foundation. When patients view their electronic medical record through PAMFOnline, certain terms and phrases will be linked to physician-endorsed health information using automated content enrichment technology. Many patients want to take a more active role in their health care; RichLink-enabled information helps patients become partners in their health care."

When doctors and patients use the RichLink Medical Content Service and RichLink EMR and click on an unfamiliar medical term, an annotation instantly appears without them leaving the page. Healthcare professionals and patients get their information when and where they want it-at the point of impact. Because intuitive automated content enrichment delivers the right information to the right person at the word or phrase level, at exactly their teachable moment, medical professionals and patients learn faster and have a more enjoyable and productive online experience.
·   According to Sentius research, RichLink accelerates learning by up to 34%.
·   In Asahi newspaper surveys, 88% of readers indicate that RichLink improves their comprehension.
·   An InfoWorld focus group reveals that 93% of readers find RichLink useful, helpful and relevant.

Our partners are already providing the highest quality medical care and information," said Sentius CEO Marc Bookman. Now, with the improved comprehension benefits of RichLink, theyll significantly improve their service to their patients and readers."

About Reuters Health
Reuters Health News supplies worldwide wires, written specifically for the health care professional, available in over 80 different vertical medical specialties. For more information, visit www.reutershealth.com.

About Lexi-Comp
Concise, well-organized and updated regularly, Lexi-Comp drug information contains prescribing information for over 4,000 U.S. medications and is in use by over 500,000 physicians world-wide. For more information, visit www.lexi.com.

About EBM Solutions
The clinical guidelines of EBM (Evidence Based Medicine) Solutions, written by medical experts and backed by a consortium of six top medical centers, cover over 100 medical topics. Each guideline goes through a 63-step review process and is based on a thorough examination of the medical literature and available clinical evidence. For more information, visit www.ebmsolutions.com.

About Intelligent Medical Objects
The systematic search capacity of Intelligent Medical Objects provides access to journal abstracts and full text journal articles from Medline as well as other valuable health links that are pertinent to the interests and expertise of the end user. For more information, visit www.e-imo.org.

About Palo Alto Medical Foundation
From its beginning in 1930 the Palo Alto Medical Foundation has been well known for innovation-in treatment methods, in technology, and in meeting new health care challenges. Employing over 200 physicians with more than 750,000 patient visits annually, the Sutter Health affiliated foundation integrates quality health care, health education and biomedical research to improve the health status of over twenty Northern California counties. For more information, visit www.pamf.org.

About RichLink
RichLink enhances content with rich layers of automatic pop-up information that educate and assist readers without sending them to another web page. Based on a user opt-in principle, RichLink allows readers to simply click on a highlighted term to view an associated pop-up Knowledge Burst. A RichLink Knowledge Burst can contain industry definitions, graphics, interactive surveys and multimedia materials. RichLink scalability and automation allow website owners to instantly change data throughout their website. RichLink requires no plug-ins or desktop software to download and features a customizable user interface that works on virtually every browser. Sentius also offers a service that allows companies to add their own relevant layers, such as product explanations, glossaries, or ecommerce.

About Sentius
Sentius Corporation, developer of RichLink, is a privately held business to business Internet software and services company dedicated to creating solutions that make content profitable. The companys software and services are based on RichLink, a patented database linking and embedding technology that automatically adds rich content to Web sites, extranets/intranets, and knowledge bases. Online publishers and corporations use RichLink to automatically embed layers of additional, relevant content that instantly pop-up at the readers request. Pop-up content includes terminology, foreign language definitions, images, graphics, audio, and video. Sentius is located in Palo Alto, Calif. For more information, visit www.richlink.com.
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