BLAIR CORPORATION GOES LIVE WITH JANESEYMOUR.COM DEDICATED TO ITS JANE SEYMOUR COLLECTION FOR CROSSING POINTE

Site To Feature Fashion Shows, Photo Shoots, Style Tips And More

Blair Corporation (AMEX:BL), a national catalog and direct marketer, announced the launch of the JaneSeymour.com website on behalf of its Jane Seymour Signature Collection," a line of womens fashions inspired by the award-winning actress, artist and author exclusively for the Crossing Pointe catalog and website www.crossingpointe.com.

Designed as an online destination for women influenced by todays lifestyle and environment, the site, located at www.JaneSeymour.com allows viewers to experience the world of Jane Seymour and her Signature Collection. Visitors can experience the glamour and excitement of the exclusive event to launch Jane Seymours Premiere Signature Collection, go behind-the-scenes at an actual fashion shoot, check out her upcoming appearances and fashion editorial features. The site also offers personalized fashion advice from Jane Seymour, consistently voted one of the best-dressed women in Hollywood. Visitors wishing to purchase items from the Collection will be automatically linked to the Crossing Pointe site.

Like the Collection itself, the new website truly reflects my personal style," said Ms. Seymour. The site allows me to interact directly with todays women, so that they may benefit from my experience and advice."

About Blair Corporation and Crossing Pointe
Headquartered in Warren, Pennsylvania, Blair Corporation is the nations premier multi-channel direct marketer serving value-conscious consumers. With annual sales in excess of $580 million, it is ranked the 9th largest consumer apparel cataloger in the United States. The Company is publicly traded on the American Stock Exchange (AMEX-BL). Blair Corporation continues to thrive on its 92-year foundation now offering millions of customers more than 7,500 womens, mens and home textile products. The most significant new initiative is Blairs start-up catalog and e-commerce business Crossing Pointe. Launched in June 2000, it was conceived as a fashion forward" business to offer the more Baby Boomer female audience high quality, updated fashions at affordable prices through attractive lifestyle presentations.

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