ARNOLD WORLDWIDE HAS NEW PRO BONO ACCOUNT: CHRISTMAS IN ST. LOUIS

Marketing Agency Will Produce Collateral Material for Not-for-Profit Organization

August 15, 2002, St. Louis, Missouri ... Arnold Worldwide-St. Louis, a full-service advertising and marketing agency here, has a new pro bono account: Christmas In St. Louis (CISL), the not-for-profit umbrella entity that organizes and promotes major holiday events in the metro area.
   
As part of its pro bono commitment, Arnold Worldwide-St. Louis will produce informative, new marketing literature for CISL, including the organizations Holiday Calendar of Events," which will be distributed free throughout greater St. Louis early this November.

We are delighted to contribute our time and resources to support the cause of Christmas In St. Louis," says Les Diveley, president, Arnold Worldwide-St. Louis.

CISL is best known for promoting the gala Holiday Festival of Lights" that occur in downtown St. Louis, in St. Louis County, and in more than 40 suburban communities, plus the annual Mid-America Holiday Parade," a hugely popular event that typically attracts more than 85,000 people to downtown St. Louis on Thanksgiving morning and TV coverage across the Midwest and Southern United States.

Since its origin in 1985, CISL has promoted numerous charitable causes and diverse activities that make the holidays special in metro St. Louis. To date, CISL has supported more than 100 individual charities, creating greater awareness of their benevolent efforts while attracting more donations and volunteers.

By supporting holiday lighting, decorations and special events, CISL helps boost St. Louis reputation as a magnet for tourism, shopping and entertainment during the holiday season. The CISL slogan is A Special Time in a Special Place."®

Major corporations, small and large businesses and individuals donate annual funding for CISL activities. Additional funds are generated by sales of colorful holiday sweatshirts. All proceeds from CISL initiatives support holiday events and charitable organizations in greater St. Louis.

Arnold Worldwide-St. Louis is global ad agency-of-record for Jack Daniels Tennessee Whiskey, which is one of the worlds most recognized brands, and also creates communications programs for Glenmorangie Single Malt Scotch; Sears Portrait Studio; Southern Comfort; and other leading products and services.

Arnold Worldwide is owned by Paris-based Havas (Nasdaq: HAVS, Euronext Paris: HAV.PA). The $2.1 billion agency network has four full service offices in the U.S., including its Boston headquarters, New York City, Washington D.C. and St. Louis. Arnold has been awarded the Grand Prix at the International Festival in Cannes, plus the top prize at the International Andy Awards. Arnold also is a two-time winner of the prestigious Grand Kelly, and has received numerous Clios, EFFIEs, Obies and One Show awards.

For more information, call Jeff Dunlap at 314.721.5505.