Global Icons Signs Men's Apparel Licensee for Humphrey Bogart Collection

Global Icons, the licensing and brand merchandising agency for the Humphrey Bogart Estate, has signed a men's apparel licensee to manufacture and distribute the Humphrey Bogart Collection. The clothing line will feature upscale men's wear including suits, sport coats, dress shirts, and slacks. The collection will be available in Spring 2003 at specialty retailers, upscale boutiques, and department stores nationwide. The Humphrey Bogart Collection is a licensing program created to honor the style and image of the quintessential Hollywood star of the 1940's and '50s and also features a line of furniture and home furnishings marketed and distributed by Thomasville Furniture.

LOS ANGELES CA August 13, 2002 - Global Icons, an entertainment and brand licensing and merchandising agency, is pleased to announce the signing of Gruppo Bravo as a men's apparel licensee for the Humphrey Bogart Collection. Designed to recreate the timeless and classic styles of Hollywood throughout the 1940's and 50's, the luxury clothing line will feature men's suits, sport coats, dress shirts, and slacks fashioned in the tradition of Humphrey Bogart, the golden era of Hollywood's quintessential sophisticate.

"Humphrey Bogart is a true American icon, a lasting symbol of elegance and prosperity," said David Nikfarjam, Vice President of Sales and Marketing for Gruppo Bravo. "Our collection honors the enduring spirit and appeal that continues to distinguish this legend today."

Gruppo Bravo will be unveiling the line with exhibit displays at apparel industry trade events. The Humphrey Bogart Collection will debut at the West Coast Collective, an exclusive, upscale men's wear show in Los Angeles. Pursuant to the initial launch, the line will be displayed concurrently in Las Vegas at MAGIC International and the West Coast Exclusive, the largest and most comprehensive marketplace for the men's apparel and accessories industry. The collection will be available at specialty retailers, upscale boutiques, and department stores nationwide in Spring 2003.

Global Icons has spearheaded a full-scale licensing and promotional program on behalf of the Humphrey Bogart Estate and Bogart, Inc. The cornerstone of this assortment, The Humphrey Bogart Collection, also includes a furniture and home furnishings line designed and marketed by Thomasville Furniture, a full-line furniture manufacturer with over 135 Thomasville Home Furnishing stores and dedicated galleries in more than 400 leading independent retail furniture stores.

About Gruppo Bravo
Family-owned and operated Gruppo Bravo was founded in Los Angeles in 1985. From the outset, the company has strived to design and manufacture fine lines of men's clothing. Other collections available under the Gruppo Bravo umbrella include the Enzo Collection, Via Montana, and the Mantoni Collection.

About Global Icons
Global Icons is a rapidly expanding licensing and merchandising agency specializing in promoting corporate brands and trademarks, as well as entertainment properties. The company's mission is to increase brand awareness and create new revenue streams for their clients through licensed advertising, promotional, and merchandising opportunities. Select clients include 3LW, Baby Genius®, Bluetorch, Duncan Hines®, Elite Models' Fashion, GirlStar, Gotcha, Hollywood Sign, Hollywood Walk of Fame, Humphrey Bogart, Igloo®, Lucy Ann®, MCD, Micronauts, Ronald McDonald House Charities and The Three Stooges®. Please visit www.globalicons.com to view the complete roster of clients.

Global Icons Contact:
Ian White
(310) 253-5100 x214 / ian@globalicons.com

Gruppo Bravo Contact:
David Nikfarjam
(213) 624-8820