MATRIX MARKETING GROUP ANNOUNCES NEW SERVICE Small to Mid-sized Companies Benefit from New Pre-packaged Marketing Methodology

Matrix Marketing Group, Inc. today announced that it has launched its latest service called MatrixWise Approach. It is an integrated approach to the sales and marketing processes, designed to energize the marketing and sales process, and increase profitability with measurable results. This approach helps companies align the sales and marketing functions and spend where the investment will work hardest. By applying this approach companies benefit by increasing revenue, lowering the cost of sales, and increasing profits.

FOR IMMEDATE RELEASE

CONTACT:   George Schildge
      Matrix Marketing Group, Inc.
      970.224.9708
      george.schildge@mmg-us.com

MATRIX MARKETING GROUP ANNOUNCES NEW SERVICE

Small to Mid-sized Companies Benefit from New Pre-packaged Marketing Methodology

FORT COLLINS, Colo. -- August 13, 2002 -- Matrix Marketing Group, Inc. today announced that it has launched its latest service called MatrixWise Approach. It is an integrated approach to the sales and marketing processes, designed to energize the marketing and sales process, and increase profitability with measurable results. This approach helps companies align the sales and marketing functions and spend where the investment will work hardest. By applying this approach companies benefit by increasing revenue, lowering the cost of sales, and increasing profits.

MatrixWise Approach meets the market demand for sales and marketing support with predictable, low-risk, measurable solutions which address business needs. MatrixWise Approach is a four-step process that includes: audit, systems, and programs led by Matrix Marketing Group and backed by consulting, training and support services. The pre-integrated solution provides customers with a single destination for their sales and marketing needs.

As sales become fewer and smaller, sales cycles get longer, and competition intensifies, we have seen a trend for sales organizations to unleash a flurry of activity based on reactive instincts versus proactive strategy." said George Schildge, president of Matrix Marketing Group. Increasing sales activity without a focused strategy will often prove unproductive. We have found that profitability can be enhanced through a more focused sales and marketing approach."

By applying the MatrixWise Approach to the high-tech sales function, organizations will understand the bottlenecks along the sales cycle -- and their underlying causes -- enabling them to develop creative, targeted approaches to overcome obstacles to growth. As a result, companies build sales quickly and effectively.

In the high tech and professional services industries, success depends on constant innovation in technologies, products and business models. It requires getting products to

market with tremendous speed, knowing what customers want and expect, and collaborating with partners to take advantage of fast-moving opportunities. Small and mid-size businesses have unique needs. They require a cost-effective sales and marketing solution that can be up and running quickly -- and will continue to meet their needs as their business grows.

About Matrix Marketing Group

Matrix Marketing Group, Inc. located in Fort Collins, CO, provides sales and marketing consulting and training to help improve and deliver superior growth performance. Matrix Marketing Group helps its clients stimulate growth through a comprehensive approach to business-to-business marketing that covers strategic issues, marketing tactics, and organizational choices. The services include business-to-business marketing, marketing strategy, branding, marketing organization and capability building, marketing spend effectiveness, and sales and channel management. The company can be reached at 970-224-9708, info@mmg-us.com, or at www.mmg-us.com.

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