Innovista Asks, "When Was The Last Time Your Market Research Provider Offered You a Great Deal?"; Innovista Research Offers Free Research and Benefits to Executives Who Value Their Time and Money

This release describes the many benefits (such as discounts and free research) that Innovista Research offers visitors who register for free at www.innovista.tv.

BOSTON -- Four out of five buyers of market research waste considerable resources finding, evaluating, purchasing and reviewing market research reports. This finding, based on a survey by Innovista Research, underscores the need for buyers of market research to value firms that offer them savings and convenience.

Innovista makes it easy for executives in the cable, satellite and interactive TV industries to spend less time and money by offering exceptional benefits to those who complete our free, two-minute registration.

Registered users receive a complimentary subscription to the INTERACTIVE TV MARKET LETTER. This monthly source of industry research presents detailed analysis and commentary from Innovista's recent studies and offers readers a risk-free way to preview our published research.

The July issue of the INTERACTIVE TV MARKET LETTER discusses the following topics:

o Customer Satisfaction, Residential Setting and Choice
o The Battle Against Cable and DBS Churn
o T-Commerce and the Future of Home Shopping

In addition to receiving a free subscription, our registered users receive:

o Discounts of up to 20% on all research publications at our online store
o Opportunities to request special interest research topics
o Early notification of new research findings and publications

As a special bonus, registered users can immediately download a new research brief, "Customer Satisfaction Will Significantly Drive Pay-Per-View and Video-On-Demand Revenues," free of charge. This brief is available to non-registered users for $75.

"Innovista believes that our customers should be well-informed and confident before they spend any money on our research," said Adriana Weinfeld, Director of Business Development. "This is the reason that we give registered users valuable research at no cost and occasional discounts on our reports."

To receive these benefits immediately, please visit http://www.innovista.tv/registernow.php.

About Innovista Research

Innovista Research, Inc. is an independent research firm that specializes in consumer market analysis for the cable, satellite and interactive television industries. Innovistas publications blend market research with powerful business strategies and marketing insight to help companies in these industries increase their revenue and save time and money. For more information, please visit http://www.innovista.tv.