Guide to Publishing in Central Eastern Europe

mcc consulting Hugo E. Martin has published a The study was written in close cooperation with American Business Media, the US Association of Business Publishers. The guide contains interviews with successful publishers in the region, looks in detail at how publishing, circulation management, advertising sales and distribution work in the region. It includes important publishing contacts for each and every country as well as around 50 tables with important statistics.

TOPICS
The study is looking at the potential of this region from the perspective of magazine publishers with a special focus on business-to-business publishing. It analyzes topics like regulations on media ownership, Circulation, Advertising Sales, Editorial and Online, describes particularities of the most important countries such as Poland, Hungary, Russia or the Czech Republic, etc. giving important and useful tips about publishing in the region.

INTERVIEWS
Successful US and European publishers in region have been interviewed about their experience and strategy as well as regional publishing portfolio or publishing partner search, among them the Gentner Verlag of Germany, Crier Media of the UK or IDG of the US.

TABLES
The study contains about 50 tables with data on advertising markets, share of magazines of the advertising budgets, Internet and mobile penetration, successful titles, publishing sectors with high potential or high competition as well as demographic and economic data, state of negotiations about adhering to the European Union, etc.

CONTACTS & LINKS
A very detailed list with publishing relevant contacts and links for each and every country make the study a very important reference work, a real guide to publishing in this region. Contacts include publishers' associations, media monitoring agencies or audit bureaus of circulation (both postal and electronic addresses).

GUIDE TO PUBLISHING IN CENTRAL EASTERN EUROPE
74 pages, July 2002, Berlin
Copyprice (PDF Download): 100 Euro
10% discount for subscribers of the eMartin.net newsletter!

CONTENT, SAMPLE PAGES & LIST OF TABLES
can be viewed at http://emartin.net/go.php4?click=379.

To order the study, please send a short email to office@emartin.net

Should you have any questions, please do not hesitate to contact:

Rolland Csomai
Consultant

mcc consulting
Hugo E. Martin
PO Box 310906
10639 Berlin - Germany
Tel.: +49-30-2362 7836
Fax: +49-30-2362 7838
http://www.eMartin.net