"The Web is Not Dead" - FixtureFactor.com Launches New Full-Featured Website After Successful First Year

FixtureFactor.com, a privately owned, Internet-only retailer of designer plumbing fixtures launched its new, full-featured website on August 1, 2002. This new website was designed for the ease of finding and buying products for both the first-time buyer as well as the Internet savvy. "The key to doing business on the Internet," said Aaron Hazelton, President of FixtureFactor.com, "is to utilize the speed and pricing advantages of Internet transactions, while providing service by real people. Our first year's success and the release of our new website prove that the web is not dead."

(Sylva, NC - August 13, 2002) FixtureFactor.com, a privately owned, Internet-only retailer of designer plumbing fixtures launched its new, full-featured website on August 1, 2002. This new website was designed for the ease of finding and buying products for both the first-time buyer as well as the Internet savvy. "The key to doing business on the Internet," said Aaron Hazelton, President of FixtureFactor.com, "is to utilize the speed and pricing advantages of Internet transactions, while providing service by real people. Our first year's success and the release of our new website prove that the web is not dead."

The main focus of the new website was to make it as easy as possible to find the attractively-priced products. The user can display quality photos of a broad category of products or perform a detailed search with only one click on FixtureFactor.com. 'One-click' searches through the 'Catalog Browser' are available from anywhere, even the website's front page. A search by model number or keyword also returns accurate results from the online catalog. When an item is not listed online, the user can contact FixtureFactor.com through multiple, easy-to-use, online forms.

The user-friendly website is complimented with many on- and off-line customer service options. Consumers can now use the new 'Ask FixtureFactor.com' feature to find out about stock availability and other frequently asked questions about a particular item with only a couple of clicks. Order status, shipment tracking and other options are available from anywhere, 24/7. In addition to online customer service, users may call FixtureFactor.com and speak with a real person who is knowledgeable and friendly. Whichever services the customer uses, the fact is, as Service Representative Bob Geisler says, "most of the 70,000 items that we sell are stocked so they actually ship the same day they are ordered." The increasing numbers of testimonials that appear on the new website attest to the rapid response by service representatives to customer inquiries.

Security and privacy are high priority at FixtureFactor.com. Secure Socket Layer (SSL) connections on the website and encryption are used to store customer data to ensure that consumer information is safe. FixtureFactor.com never shares or sells any of its customer information; users need not worry about a junk-filled inbox.

The "FixtureFactor.com" idea was developed as a division of an established kitchen & bath design corporation. The 10 years sales experience on a local, person-to-person basis, provided the thrust for this first year's coast-to-coast success. Now operating as a privately owned company affords FixtureFactor.com the ability to focus solely on providing quality name-brand faucets, sinks, claw foot tubs, and other plumbing products nationwide. This new company operates its own Internet servers and its award-winning website is maintained by their in-house webmaster. For more information: FixtureFactor.com, 530 West Main Street, Sylva, NC 28779. Voice: 877-631-3477. Fax: 828-631-3298. Email: info@fixturefactor.com. Web: www.fixturefactor.com.