Internet Webpages Newspaper to Launch 1.5 Million Circulation Web Guide Directory with Companion DVD

Internet Webpages Newspaper, a quarterly printed web guide directory, is set for national release. The 40-page tabloid publication will premiere with companion DVD insert and IWN Expo and Festivals official Program Guide at a Fall 2002 public Internet exhibition in Chicago, Illinois.

Chicago, IL USA (PRWEB) August 21, 2002 -- Internet Webpages Newspaper will re-launch its quarterly web guide directory nationally with a Fall 2002 edition in November at IWN Expo and Festival, a public Internet show for consumers, small businesses and web professionals. 1.5 million control-circulated copies of the publication are planned for release with two inserts: a companion DVD and the official IWN Expo Program Guide. Display advertising, exhibit space and event sponsorship license rights can be ordered directly from Internet Webpages Newspaper Store, locate at http://www.IWNstore.com.

Perfect Opportunity for a New National Web Guide Directory

Despite the events of September 11, 2001, corporate scandals, the nations lagging economy and non-stop layoffs, online users are very comfortable shopping online, according to the Yahoo/ACNielsen Internet Confidence Index. The Index, which measures confidence about Internet shopping, stood at 113, up 13 points from June 2001. Savvy marketers, including traditional advertisers and dot-coms can reach online shoppers through Internet Webpages Newspaper. Consumers intend to spend 14 billion online in third quarter 2002, up 41 percent from 2001. In addition, advertising spending is expected to rise 2.5 percent for 2002 to 109.1 billion, according to the mid-year estimate released by CMR, a research firm.

On the other hand, major national web guides have all but vanished, leaving a void for millions of readers in the marketplace. Last year Access magazine, distributed as an insert inside Sunday newspapers in the top 20 U.S. markets with an 11 million weekly circulation, terminated operations maintaining only a web site with archived content from previous issues after exhausting nearly $50 million in investment capital. Making matters worse, AOLs Time Warner Publishing cancelled publication of ON Magazine, formerly Time Digital, leaving only a website. Until recently, only one major player remained in the game: Ziff Davis Medias Yahoo! Internet Life, published by Ziff Davis under a licensing arrangement with portal Yahoo!. Not surprisingly, Ziff Davis Media announced plans to suspend publication of Yahoo! Internet Life effective with the August 2002 edition. Some 1.1 million readers will be effected by this move.

Although each publication provided excellent editorial material and extensive online content in their websites, all three magazines failed to connect readers, subscribers and advertisers together through offline events.

Internet Webpages Newspaper: A New Publication with an Integrated Marketing Strategy

Unlike other technology publications, Internet Webpages Newspaper speaks plain English. All of the editorial is linked to online web sites, with home page snippets, photos and easy to read text in a clean, uncluttered layout. Internet Webpages Newspapers editorial strategy borrows from USA Todays quick read" format with content the average person can understand even if they dont have an Internet connection or the use of a computer. Our editorial mission is to educate readers how to integrate the Internet into their personal lives, businesses and careers," states E. Dante Hamilton, founding editor and publisher. The newspaper is printed in full color on high-grade newsprint and measures 11 3/8 inches by 17 inches -- twice the size of a standard magazine. A display ad inside Internet Webpages Newspaper delivers double the visual impact compared to smaller formats.

A companion DVD insert will be included in each issue of the newspaper. Content will include 30 minutes of video programming featuring clips from Technology Access Television, a cable show hosted by Bruce E. Montgomery, senior technology editor for Internet Webpages Newspaper. Trial software application bundles as well as a multimedia version of the newspaper will also be included on the DVD, which will contain up to 4.7 gigabytes of data. Display advertisers can include up to 100 megabytes of content with each full page color ad placed in the newspaper.

Internet Webpages Newspapers strategy is based on integrating the printed web guide directory with an online store and offline events.

Online: www.IWNstore.com -- Internet Webpages Newspaper Store

Most technology publishers have yet to integrate an e-commerce storefront as their central web site even though their writers report about Internet applications, hardware and software all the time. Internet Webpages Newspaper Store is a transaction-based site that allows readers, advertisers, exhibitors and attendees purchase a complete range of products and services online. All major credit cards can be processed in real time online in seconds.

Instead of talking about electronic commerce weve decided to implement a storefront as our single online presence. Readers can subscribe online, advertisers and media buyers can purchase display advertising with click of a mouse, and prospective sponsors, exhibitors and attendees can register online for booth space, license rights and admission to our offline events," affirms Hamilton, webmaster and chief architect for Internet Webpages Newspapers Store (http://www.IWNstore.com).

The distinguishing factor about Internet Webpages Newspapers printed web guide and online store is the role event marketing plays in the business model. Editorial and advertising is brought to life through offline events that connect the publications readers with advertisers products and services. No other publisher in the web guide space has made this connection to its audience.

IWN Expo and Festival -- Public Internet Show

There are plenty of technology trade shows for IT professionals such as Key3Medias Comdex, and Penton Medias Internet World, but there is not one public Internet exposition for online consumers and small business entrepreneurs. But thats about to change. Beginning this Fall 2002, a new public Internet exhibition and conference will be launched at Chicago, Illinoiss top tourist venue.

Internet Webpages Newspapers Expo and Festival intends to bring cyberspace down to and connect readers with advertisers. The event is designed to boost sales, move products and goods from advertisers to consumers. First, the event will be open to the public and take place on the weekend. Secondly, a festival atmosphere will encourage family participation so attendees dont have to worry about finding a babysitter for the kids. Music, entertainment, fashion and technology will blend together inviting attendees to sample the latest online solutions, high-tech gadgets and digital toys in a hands-on, touch-and-feel exchange. Workshops and seminars will also take place in a conference setting off the show floor and exhibitor demonstrations will take place continuously at a high-tech theater located in the Technology Pavilion. Prospective exhibitors can register for exhibit booth space, pavilions or review a floor plan online at www.IWNstore.com.

Display Advertising Placement and Digital Ad Delivery

Advertisers and Media Buyers can place Display Advertising through Independent Publishers Representatives or directly at www.IWNstore.com. Internet Webpages Newspaper accepts digital advertising from both AP AdSEND and FastChannel. Please consult the website for detailed mechanical specifications. Media Kits and sample editions are available from our Major National Account Executive. Audited circulation reports are expected to be completed in the Spring 2003 and will be made available to prospective advertisers.

About Internet Webpages Newspaper, Inc.

Internet Webpages Newspaper, Inc. [IWN] is a development stage, privately held Illinois corporation formed in January 1998. IWN's integrated media products and services consist of print, online and event solutions for Internet marketers targeting online users - including under served and geographically dispersed populations - small businesses, and web professionals.

Contact:

Internet Webpages Newspaper, Inc.
E. Dante Hamilton, CEO/Editor & Publisher
Direct Phone:   773-410-1694
E-mail:    dante@webpagesnews.com

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