National Tanning Franchise Establishes Midwest Presence

Executive Tans opened a branch office at the Oakland Commons in Southfield, Michigan, August 5th, 2002 to service an aggressive expansion into Michigan, Ohio, and Indiana. The extension is due to the explosive growth of the tanning industry and the great demand for proven, profitable business models able to offer entrepreneurs great chances for success

Southfield, MI - August 5, 2002: Executive Tans opened a branch office at the Oakland Commons in Southfield, Michigan, August 5th, 2002 to service an aggressive expansion into Michigan, Ohio, and Indiana. The extension is due to the explosive growth of the tanning industry and the great demand for proven, profitable business models able to offer entrepreneurs great chances for success.

A credible market leader. For the past 12-years, Executive Tans focused its efforts on developing a distinct and thriving business model. 62+ stores later, the company is emerging as the leader in a young and growing industry, known for its ability to implement a strategic vision and keep its stores open and profitable for franchisees.

Industry consolidation coupled with market uncertainty and corporate mistrust presents the golden egg for many individuals interested in controlling their own destinies. Manageable operations, strong advertising and marketing support, and the opportunity to provide feel good" services, put investors in charge of their finances once again.

According to Tom Stemple, Vice President of Franchise Development, This is a business where our healthy culture can maintain their sanity. With over 32% of tanners claiming they tan to relax and escape the pressures of everyday life, our ability to offer immediate results in a cost effective manner serves as a tremendous draw for a strong and loyal customer base."

   Stemple believes that while the 80s and 90s were all about creating an industry, the 2000s will be about delivery and results. Those that deliver and create programs that depend on results will undoubtedly gain market share. Those that cant meet that challenge are likely to go out of business."