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All Press Releases for August 22, 2002 Subscribe to this News Feed    
 

Affordable Web Marketing Services are finally here

Bel-Red Web is a new company that has come out to serve the web marketing needs of small- to medium-sized businesses.

Bellevue, WA: On August 14th, Bel-Red Web Consulting Services has announced that they are open for business. Bel-Red Web provides a series of services to satisfy the web marketing needs of small- to mid-sized businesses. Their services include a Web Site Traffic Analysis, Web Site Compatibility Analysis, Web Site Usability Analysis, and the catch-all Web Site Marketability Analysis. Each of these services contains a number of features that will provide professional web marketing experience to smaller companies that may not be able to afford this expertise otherwise.

Dave Fancella, one of the founding partners, says, "Many small businesses simply cannot afford to pay $60,000 a year to hire a professional web site marketer. Furthermore, they may not be able to out-source the website, either. Instead, they get their nephew, cousin, son, friend, or whoever to make a website, or they use somebody's fancy content-manager. So here we are, providing the expertise they need at a price they can afford." The services provided are very modular, and can be taken in steps or all at once for best results.

Bel-Red Web Consulting is joining the ranks of companies who are building on an open-source business model. They have announced their intentions to create an open sourced website design tool that will compete directly with commercial products such as Dreamweaver from Macromedia. "The problem," says Nick Roberts, another partner in the enterprise, "is that current web site creation tools are perfect, if you're a programmer. As far as your web marketing needs, they don't even come close. Integration is needed between your marketing efforts and your site design, and it needs to be affordable for smaller companies."

"The first market," according to a spokesperson, "is going to be software developers. There are many small software companies on the web right now that are busy adding new features and so forth to their software and just plain do not have time to make their website successful. That is where we come in." To address this market, Bel-Red Web has created a series of HTML-based services designed specifically with software developers in mind. These services include creating help files, user manuals, custom web interfaces, and others. For non-English speaking developers who market their software for native English-speaking nations Bel-Red Web has created their "Good English Editing" service.

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Dave Fancella
Bel-red Web Consulting Services
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