College Graduates Look for Professional Stability Via Franchises

With large corporations no longer offering the job security of yesteryear, proven business models offered by Franchises give the college graduate a chance to succeed in the new economy. Aware of the trend, Executive Tans, Americas #1 Tanning Salon Franchise will begin an aggressive recruitment program at Colleges and Universities throughout the Midwest.

College Graduates Look for Professional Stability Via Franchises

Crumbling Corporate World Stimulates Entrepreneurial Efforts"

   Southfield, MI - August 23, 2002: With large corporations no longer offering the job security of yesteryear, proven business models offered by Franchises give the college graduate a chance to succeed in the new economy. Aware of the trend, Executive Tans, Americas #1 Tanning Salon Franchise will begin an aggressive recruitment program at Colleges and Universities throughout the Midwest.

A new model for success. Traditional franchise marketing focused on conventional channels: direct mail, newspapers, TV, radio and the Internet, hoping to attract the experienced businessperson. But, these efforts prove to be costly, and often deliver minimal growth at a slow pace. As a Franchise expected to open 500+ salons by the year 2005, Executive Tans is expanding its efforts to build channel strategies that leverage a new entrepreneurial spirit found in well-educated college graduates, who possess stronger investment portfolios and a drive for independence.

Tom Stemple, National Franchise Development Consultant, believes that as students read more about corporate corruption and layoffs, they will want to find an outlet that avoids the hierarchies and uncertainty. There is a very progressive group out there, looking for answers to building and maintaining capital for their future. A franchise offers them this opportunity. For example, Executive Tans spent the last 12 years developing a manageable and profitable business model that has yet to experience a failure. Weve made all the mistakes and come up with solutions that ensure a franchisee can hit the ground running and build a successful business for themselves."

   Times are changing and students are one of the driving factors behind aggressive franchise growth models. Parents are noticing, too. Instead of the graduation gift for the new car or house, they are providing much more -- the gift of a business: many times more likely to drive happiness, security and a promising future.

For more information on Executive Tans please visit us at:
www.executivetans.com

Executive Tans is the Nations #1 Tanning Salon Franchise. Headquartered in Denver, Colorado, the 12-year old Franchisor provides entrepreneurs with a successful, proven business model, and all the tools necessary to open a Tanning Salon. With unparalleled marketing and advertising support, the company continues to dominate markets and provide the tanning public with state of the art equipment and the safest indoor tanning experience in the industry today.

165 South Union Blvd. Suite 780, Lakewood, CO 80228 - (866) 200-7203 - fax (720) 533-4895
twojtalik@earthlink.net
www.executivetans.com