NEW FIRM OFFERS A ÒBUY-A-LABELÓ CONCEPT TO INDEPENDENT ARTISTS

New firm offers a "buy-a-label" concept to independent Christian artists providing them a team much like a traditional record label would provide.

NASHVILLE, Tenn. Ð August 28, 2002 - A Nashville-based music industry professional recently launched a service to help exceptional independent Christian artists develop and market their music.

Chris Walls, chief executive officer of Music Dog, founded the firm as a way to help independent artists get support in a variety of areas while maintaining control and rights over what they create.

"Music Dog was started to provide independent Christian artists a team much like an artist would receive at a traditional record label. We assist in filling any gaps they might have in their approaches to their work," Walls said.

Like customers at a buffet restaurant who can choose from a broad variety of foods, artists who affiliate themselves with Music Dog can pick the services where they need the most help ranging from record production and public relations to creative work, such as graphic design and image consulting.

ÒThis concept is a big thing for independent artists. The artist can get a team behind them and keep every penny from record sales and publishing. They make more money, because thereÕs no loan to pay back," he said.

While there are many different firms providing these services individually, Walls believes the collection of such services under one roof is hard to find.

He and his staff work closely with artists to achieve the right fit. "We take the time to determine the goals of the artists and work with them to reach their objectives. Helping artists reach a standard of excellence is one of our chief aims," Walls added.

An example of the level of quality Music Dog strives for comes in the form of the producers with whom the firm has partnered and the artists they've produced.

The producers who are collaborating with Music Dog have worked with a number of different recognizable names, including Amy Grant, DC Talk, Tommy Sims and Michael McDonald. They have also worked with such independent artists as Robin Welty, Justin Fox, Building 429, Igneous, and GhD.

"Because an artist is independent, it may be very hard for the individual or group to hire a quality producer," Walls said. "I really believe weÕre offering artists opportunities they canÕt get elsewhere,Ó he added.

Walls has more than a decade of sales and marketing experience bolstered by time spent on the road with independent and label artists.

For more information, visit Music Dog's website at www.mymusicdog.com or call (615) 599-8770.

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