Horn Group Launches New York Office

In a bold move, Horn Group, Inc., (HGI) a premier independent technology public relations firm, today announced formal plans to establish a major new presence in New York and the addition of its first four clients there: CapitalThinking, Inc., New York, NY; firstRain, New York, NY; Managed Objects, McLean, VA; and Staffware, New York, NY. The office, to be located in Manhattan, will be managed by Sabrina Horn, founder, president and CEO. The firm will maintain its headquarters in San Francisco and also has an office in Boston.

FOR RELEASE ON August 22, 2002

Horn Group Launches New York Office

Leading Tech PR Firm Secures Clients, Announces Plans

San Francisco, CA, August 19, 2002 - In a bold move, Horn Group, Inc., (HGI) a premier independent technology public relations firm, today announced formal plans to establish a major new presence in New York and the addition of its first four clients there: CapitalThinking, Inc., New York, NY; firstRain, New York, NY; Managed Objects, McLean, VA; and Staffware, New York, NY. The office, to be located in Manhattan, will be managed by Sabrina Horn, founder, president and CEO. The firm will maintain its headquarters in San Francisco and also has an office in Boston.

Established in 1991, HGI is known for its deep roots in enterprise software, infrastructure and services technologies. The firm has represented market-making companies such as PeopleSoft, its founding client, Arbor Software, Broadvision, Cambridge Technology Partners, Cognos, Commerce One, Critical Path, McKinsey & Co., NEON, Pointcast, Visigenic, Vantive, as well as thought leaders such as John Hagel, Geoffrey Moore and Patricia Seybold. Horn Group won Working Woman's award for Best Employer in the US in 1999, and has received much recognition for its best practices in employment and PR industry thought leadership. Horn currently serves as Treasurer of the Council of PR Firms, a trade organization representing major public relations firms throughout the U.S.

"During the last year, we've conducted extensive research within the New York influencer and venture communities, and identified a market of technology companies in the tri-state area that are ready to re-engage with marketing and PR," said Horn. "With our expertise in enterprise software, the financial services and publishing markets, our Silicon Valley heritage, and our ability to help emerging companies get to market, we are uniquely suited to help New York tech companies get to the next level."

A team of existing PR professionals from the firm's Boston and San Francisco offices have been identified and will relocate to the New York-area shortly. In the interim, New York clients are being supported by HGI's Boston office. The firm has two other partners, Shannon Hall who has been running the San Francisco office since 1998, and Mara Bartucca, who has been partner since opening the agency's Boston office in 1996.

About Horn Group, Inc.

Horn Group, Inc. (HGI) is a premier independent technology public relations firm. The firm works with companies at every stage of growth, from start-ups that want to establish awareness to large corporations striving to rebuild mind share. HGI helps clients become market and thought leaders within core enterprise software and services, infrastructure, communications, and security markets across many vertical industries. The firm offers a complete range of public relations services to reach key audiences from press and analysts, to customers and prospects, as well as employees, partners and investors. HGI also provides extended marketing communications capabilities through HGI.net, a network of global, consulting, communications and design partners. Located in San Francisco and Boston, HGI has earned national recognition for its excellence in client service, industry leadership, PR measurement, and employment practices. More information can be obtained at www.horngroup.com.

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Contact:
Sabrina Horn
Horn Group, Inc.
415/905-4003
shorn@horngroup.com