Carient Communications Finds Success with Unique Business Model

Carient Communications marks its first anniversary this week with a new magazine contract. Whats unusual about the firm is not the services it offers, but the hours it keeps to perform them.

ST. CHARLES, IL (PRWEB) August 23, 2002 -Carient Communications marks its first anniversary this week with a new magazine contract, proving that success is not limited to the traditional business model. Founded as a home-based business, Carient helps companies write and produce brochures, direct mail pieces, public relations campaigns, and other communications materials. Whats unusual about the firm is not the services it offers, but the hours it keeps to perform them.

We start our day at 1p.m., and work many days till midnight," says Janice ODriscoll, principal and founder of the firm. Although this schedule may seem a bit unusual, ODriscoll believes it has offered her firm a strategic competitive advantage. Oftentimes customers need our assistance after they go home at 5p.m.," she explains. Having a brochure written or a website proofread overnight lets them start the next day ready to tackle a new project."

While many of Carients clients have enlisted the firm to support overnight deadlines, the majority of work is completed during the day. Most of our projects are handled electronically, so were able to get drafts and approvals done quicker, with less downtime for travel and deliveries," says ODriscoll. Being adept online has also enabled the firm to land key accounts in other states-from California to New Jersey.

Carient specializes in print and web communications development, delivering comprehensive copywriting, editing, and proofreading services. The company has worked on projects including the launch of new books and magazines; the development of corporate brochures, websites, and annual reports; and strategic public relations program planning and implementation.

For more information, contact Carient at (630) 587-0488, email info@carient.net, or visit the company website at www.carient.net.
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