Carient Enlisted to Write Direct Marketing Materials for Bankers Life and Casualty Company

Having worked with Bankers Life and Casualty Company on several previous projects, Carient Communications was again hired to write a series of direct mail letters on behalf of company spokesperson Dick Van Dyke.

ST. CHARLES, IL (PRWEB) August 23, 2002 -Having worked with Bankers Life and Casualty Company on several previous projects, Carient Communications was again hired to write a series of direct mail letters on behalf of company spokesperson Dick Van Dyke.

The letters, which introduced a range of insurance products, needed to both drive consumer interest and comply with federal and state mandates on selling insurance. As always, our goal is to help our customers produce clear, compelling communications that meet their marketing objectives," commented Janice ODriscoll, Carients principal. And, we work to do so in a manner that works with their budgets and deadlines." Letters were produced within a week, allowing necessary design and production time for each of the 150,000-piece mailings.

In addition to its work for Bankers Life and Casualty, Carient offers other experience in the financial services and insurance industry, having written for investment capital firms, a product liability insurer, and a leading financial publisher.

Carient specializes in print and web communications development, including direct mail campaigns, corporate brochures, websites, annual reports, and strategic communications programs. For more information, contact Carient at (630) 587-0488, email info@carient.net, or visit the
company website at www.carient.net.
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