GOTMARKETING ANNOUNCES VIRALOCITY Module introduces email forward tracking and enhances opt-in list building

Did you ever wonder why your email campaigns are successful? Did you ever have a nagging suspicion that referrals from your existing clients are the reason your business is growing? GotMarketing's permission-based email marketing software, Campaigner, is now capable of measuring the viralocity of your email marketing campaign. You can tell how many times your email has been forwarded and which of your recipients is forwarding the most often. Also, you can measure the success of your email campaign with real time reports that tell you how many of the new recipients are signing up to be full time subscribers.

GotMarketing, provider of permission-based email marketing software, today announced the release of the Viralocity module for the Campaigner suite of products. With Viralocity, marketers can build on existing emarketing excellence by tracking referral emails that result in increased brand awareness and growth in new subscribers to their email lists.

Using Viralocity, Campaigner allows marketers to embed in an email campaign, customized "forward to a friend" and "subscribe now" links to track the number of times an email is forwarded and whether that referral resulted in a new subscriber to the email. Growing a business by getting referrals from existing clients has long been one of the most effective methods of marketing though measuring success was always difficult. With the advent of email marketing software and now viral marketing tracking, referral ROI can easily be measured and reported on.

"Using the Internet for referral marketing makes sense," says Deryl Rasquinha, VP Products for GotMarketing. "Viral email marketing allows a client base to forward useful emails to other people, increasing the probability that the message will be well received and acted upon."

A successful direct marketing campaign increases the list of recipients by adding interested prospective clients that request inclusion. Referral and permission-based email marketing achieves results because the emails are anticipated, personal and relevant. By allowing recipients to "opt-in" to receive other email messages or to "buy now" directly from the email, referral ROI can be maximized.

"I always suspected that my readers were helping my business grow by referring my email newsletter to their friends," said Ron Henderson (www.auntiesbeads.com). "Campaigner has helped me target my newsletters to get more new subscribers and, ultimately, more new customers. I can see exactly who helps me grow my business and I can measure how many more readers I've acquired as a result."

Viralocity is currently available to all users of GotMarketing's Campaigner at www.gotmarketing.com and from all partner websites, including Yahoo! and Oracle Small Business.

About GotMarketing
GotMarketing (www.gotmarketing.com) is the developer of Campaigner, self-serve permission-based email marketing software that helps businesses generate revenue and shorten sales cycles by acquiring and retaining loyal customers. Campaigner is available directly from GotMarketing, and through leading Web business services providers. Yahoo!, Oracle, Autodesk and Smart Online are among the leading North American corporations partnered with GotMarketing to power channel sales, strengthen service offerings and increase revenue. GotMarketing is based in San Jose, California with offices in Ottawa and Montreal, Canada.