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AlphaTrade reviews developments and unveils plans for Fall 2002
AlphaTrade reviews developments and unveils plans for Fall 2002
Vancouver BC, August 23, 2002 -AlphaTrade (OTC BB: APTD FSE: TDR WKN 529 988) expects market share for their E-Gate system will continue to increase throughout the fall of 2002 and into 2003. This increase will be driven by numerous factors of which the most important are competitive pricing, excellent customer service and performance. The E-Gate multi-lingual system performs with consistent reliability against similar systems, which can be priced up to 100 times more on a monthly basis. This results in major cost savings for any financial company who switches to the E-Gate system. With market conditions as they are, saving money is a high priority for all financial firms and for any individual wishing to monitor the markets. E-Gate is the perfect solution.
AlphaTrade requires no long-term agreements when you subscribe, which creates a winning scenario for the subscriber. It is incumbent upon Alphatrade to ensure their service is the best available or the subscriber can switch to another service with minimal hassle. Many competing services require companies and individuals to enter into multi-year agreements. This means even if you are unhappy with their service, you are locked into using it for the duration of that agreement.
AlphaTrade is known for our excellent customer service. Real people answer our phones from 5:00 a.m. to 5:00 p.m. PST and we answer all email inquiries personally. We strive to minimize frustration and maximize the pleasure of doing business with AlphaTrade.
These corporate advantages create an environment that is conducive to increasing our E-Gate subscriber base on a consistent and regular basis. Approximately 90% of our new business is referrals from our current subscribers and affiliates. We are capitalizing on this trend by working to increase the number of affiliates we have and assisting them with their marketing efforts. During the past twelve months, this strategy has paid off handsomely as we have increased our subscriber/affiliate ratio exponentially. Our plan this fall is to actively pursue new subscribers and affiliates through more traditional advertising venues.
To expand the potential market for E-Gate, this fall we are adding Pink Sheets Level II data and fine-tuning some other features, which broaden our product range. While the quality of our product continues to improve, the price will continue to stay the same.
As a competitive edge, Alphatrade has built a strong framework both corporately and structurally for their proprietary E-Gate system. Alphatrade will actively pursue new subscribers via a multi-faceted advertising and marketing campaign extolling the benefits listed above. AlphaTrade expects this increased awareness of the E-Gate system to generate a significant number of new subscribers thereby increasing our revenues moving us toward profitability.
To subscribe to E-Gate go to www.alphatrade.com . You will be charged the LOW, monthly fee of $17.00 plus applicable exchange fees. Nothing could be simpler and within minutes you will be connected to your new account. Believe me, it will be the best $17.00 you have spent this year. If you would like a free trial go to www.alphatrade.com/freetrial
Contact: James Chan
james@alphatrade.com
604-681-7503
Fax: 604-681-7710
Toll-Free: 1-877-288-7799
SAFE HARBOR STATEMENT: Except for historical information contained herein, the statements in this news release are forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Reform Act of 1995. Forward-looking statements involve known and unknown risks and uncertainties, which may cause a companys actual results in the future to differ materially from forecasted results. These risks and uncertainties include, among other things, product price volatility, product demand, market competition and risk inherent in the operations of a company.
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