LifeName Declines Major Advertiser in Favor of User Privacy

LifeName Inc. (www.lifename.com) just announced the decision to decline a major Internet advertising opportunity. A major corporation offered LifeName insertion orders for a banner on the site and/or insertion of advertising messages in forwarded emails.

LifeName Inc. (www.lifename.com) just announced the decision to decline a major Internet advertising opportunity. A major corporation offered LifeName insertion orders for a banner on the site and/or insertion of advertising messages in forwarded emails. All Internet sites that are dependent on advertising revenue have announced significantly less advertising demand and revenues over the past eighteen months.

How can a fast growing, marginally profitable company such as LifeName decline this opportunity? "We have committed to our customers that there will be no advertising on our site, or appended to emails," stated CEO and founder Richard Strauss. "We have been involved since the beginning of the Internet and believe in service over profiteering. We have nothing against advertising, but hold firm on our pledge to our customers. We also stand firm that we will never release or abuse our list of customers or any of their contact information. We will always treat our customers the way we want to be treated."

LifeName is an email forwarding system that takes all messages for a given "LifeName" mailbox and consistently and quickly forwards them to the user's personal (non-LifeName) email account. Wherever you live, wherever you work, however you do your computing, and however any of those things might change through the course of your life, the LifeName virtual email hosting system gives you the convenience and security of having one single email address throughout your entire life.

If only the post office and telephone company had thought of this service! We would be given a unique address and phone number at birth, where all of our communications were directed. Those communications would be automatically forwarded to the mailbox or phone where we happen to be at any given time, for our entire life. Understand the impact that system would have on your life and you have a precise understanding of the function of LifeName!

"At LifeName," states Strauss "We have forgone complexity, expense and advertising for simplicity, low price, and service." The whole process of receiving the same address for life takes less than two minutes. It is that simple. From then on, whenever you exchange email addresses with friends, family or associates, you give your LifeName address. When you purchase an item online, or register for a service like low fares alerts or stock price broadcasts, you give your LifeName address. Whenever you change Internet service providers (so you can use a cable modem for example), whenever you change jobs or move, you merely spend thirty seconds to update the address that LifeName forwards to. $5.00 per year is the highest price LifeName currently charges anyone for his or her email service. And, for that $5.00, a user can actually forward all LifeName email to two different mailboxes (home and office, for example). LifeName also offers discounts to customers who sign up for multiple years, even offering a lifetime subscription, "An option especially popular as a baby gift," according to Strauss.

COMPANY CONTACT:
Richard Strauss
Chief Executive Officer
LifeName Inc.
(508) 788-0448
richard@lifename.com