Practice Builders Partners with Global-Profiles for Lead-Generation Services Flexible options and cost savings propel Practice Builders' online communications success.

August 22, 2002 (PRWEB) August 28, 2002 - Today, Practice Builders announced a strategic partnership with Global-Profiles to power its online communications and database services. Global-Profiles' easy-to-use tools supported Practice Builders' recent launch of an online subscription newsletter, distribution of news releases to the media, e-mail communication systems with clients and comprehensive database support.

"The ease of use means we can interact with clients and prospects more quickly and effectively, and at a dramatically lower cost," said Stewart Gandolf, Vice President of Marketing at Practice Builders. "The flexible options and low cost is allowing us to implement systems we couldn't afford to pursue prior to working with Global-Profiles. Plus, we're able to track response to our efforts in real time, which means we can fine-tune our messaging instantly without additional hassle or expense."

Practice Builders' newsletter, published monthly for owners of private healthcare practices, is powered by Global Profiles' self-service E-Mail system. Through the user-friendly Web site, www.global-profiles.com, Practice Builders can access detailed readership statistics, including numbers of subscribers who've read the newsletter or forwarded it to a colleague, and numbers of click-thrus to Practice Builders' Web site. Through these tools, Practice Builders has been able to track the rapid expansion of its newsletter subscriber base and adapt its messages on a daily basis to respond to marketplace changes.

"Practice Builders is one of many organizations using our advanced communications delivery and tracking services to further its goals and expand its ability to communicate with clients and prospects," said Steve Robb, Global-Profiles' Co-Founder/Director. "I am pleased that Global-Profiles can enhance the market-leading position of Practice Builders through one of our cost-effective on-line programs."

Practice Builders will continue to expand its use of Global-Profiles' systems to implement a variety of internal marketing programs and to publish an employee newsletter. An archive of the company's newsletters to date can be viewed at www.practicebuilders.com.
   
ABOUT GLOBAL-PROFILES
Global-Profiles is a leader in the permission-based email-marketing arena. Global-Profiles offers products and services ranging from the self-service (Customer Relationship Management) programs to completely managed online marketing programs which include creative design, append services, list brokering, database management and surveys. Global-Profiles uses a process that focuses on the campaign, distribution, and evolution of our customers messages. During a typical program Global-Profiles can provide statistic reports within a few hours giving our customers the ability to test and track results in a timely manner.

To find out more information on Global-Profiles and the services available, visit www.global-profiles.com or email us at info@global-profiles.com.

ABOUT PRACTICE BUILDERS
Practice Builders is the leading private-practice healthcare marketing firm specializing in the design and implementation of customized, full-service marketing programs. For more than 23 years, Practice Builders has been guiding physicians and healthcare practitioners on how to professionally and ethically market their products and services to adapt to a dynamically changing environment. Offering everything from Strategic Growth and Marketing Workshops and on-site consultations to the services of its award-winning advertising agency, Practice Builders works with healthcare professionals of all specialties.

A subsidiary of Medical World Communications, leading publisher of more than 70 medical and business-to-business publications, Practice Builders proven marketing techniques influence an audience of more than 1.2 million healthcare and dental professionals. For more information, visit www.practicebuilders.com or call (800) 679-1200.