After months of beta testing, runs and local usage, Neu Media Technologies re-releases the Marketing Intelligence Master, an all in one marketing tool for small to mid-sized businesses.

After months of beta testing, runs and local usage, Neu Media Technologies re-releases the Marketing Intelligence Master, an all in one marketing tool for small to mid-sized businesses. The MIM comes in two versions, the Business to Business version and the Business to Consumer version. Both versions range in price from $500 to $1,650 US Dollars.

Florida, August 27, 2002

After Months of beta testing, trial runs and local usage, Neu Media Technologies will be re-releasing the Marketing Intelligence Master (MIM), a software tool for small to mid-sized businesses. The (MIM) is an all in one marketing software tool consisting of two versions, The MIM Business to Consumer and the MIM Business to Business.

The B to C edition gives businesses the power to launch full fledged online marketing campaigns, store customer demographic information, record customer purchasing patterns and build professional looking websites. With all the perks of the B to C, the B to B edition enables businesses to efficiently manage vendor information, protect their wholesale prices and remotely review sales and marketing information.    

Sheldon Wright, project manager and founder of Neu Media Technologies, says: The concept for both editions of the MIM came out of the problems I experienced while I was trying to run my own retail business. Because of budget and personnel limitations, it was almost impossible for me to market my products effectively, keep track of all of my of customer and vendor information and effectively run my business. The MIM was engineered to take care of these things, easing the work load of the entrepreneur."

Tortuga Rum Co, internationally known rum company serves as an example of what Neu Medias MIM B to B can do. Recently, Tortuga had no system in place to increase repeat orders from existing customers, track the satisfaction level of clients and also, maintain quality control. With the MIM B to B in place, Tortuga was able to track and store sales, attract and qualify new vendors and archive order histories in a system for attracting and qualifying new vendors and/or distribution partners.

Marcus Simmonds licensee of the MIM and CFO of internationally known Tortuga Rum Cake Co. states:

This product will help our company increase customer loyalty, strengthen relationships and increase sales of excess inventory."

Customized to the needs of budget sensitive businesses, prices for the MIM range from 500 to 1,650 US dollars (making the MIM an affordable buy not only for established firms but also for start-ups with no online presence and/or client base). The MIM is also platform independent, meaning that you dont need to have a specific operating system, such as NT, Windows 98 or Windows 95, to use the software.

Demos of the B to C and the B to B editions of the MIM are available through Neu Medias website at www.neumediatech.com/mimoverview.html.